Mobilize Financial Services, the commercial brand of France-based RCI Banque, is launching a new long-term leasing brand called Mobilize Lease&Co.

The subsidiary is part of an ambitious strategy to increase its fleet size of 350,000 vehicles to 1 million by 2030.

The company says it plans to meet the new mobility requirements of customers, and the long-term lease product is just the start of a rollout of flexible solutions to meet changing market requirements.

The solutions include subscription services through its Bipi brand, as well as fleet management services. Mobilize Lease&Co will develop usage-based offerings that include leasing solutions as well as fleet management services via vehicle connectivity.

Mobilize Lease&Co is aimed at all customer types, from individuals and small/medium-size enterprises, as well as larger corporations. According to Mobilize, customers will be able to change their mobility requirements more often while benefiting from the latest vehicles and technologies from the Alliance brands of Renault, Dacia, Alpine and Nissan.

João Leandro, managing director of Mobilize Financial Services, said:

"With the creation of Mobilize Lease&Co, Mobilize Financial Services is part of the Renault Group's strategy of moving from the sale of vehicles to the sale of kilometers and supports the sales of our automotive partners. Thanks to Mobilize Lease&Co, its customers will benefit from an all-in-one rental offer packaged with the services that best suit their car use, whether for a new, used, thermal or electric vehicle."

Mobilize Lease&Co will launch initially in a few European countries and well as in Latin America, before further expansion globally.

Enrico Rossini has been appointed director of Mobilize Lease&Co and has also joined the executive committee of Mobilize Financial Services.

Rossini steps into his new position from his role of head of fleet and new mobilities at RCI Bank and Services. He was previously CEO of Stellantis brand Leasys and prior to that CEO of FCA's Fiat Credit France.