Mobilize Financial Services Creates Long-Term Leasing Brand Mobilize Lease&Co

The new subsidiary is part of an ambitious strategy to increase Mobilize Financial Services' fleet size of 350,000 vehicles to 1 million by 2030.

Ralph Morton・U.K. and European Correspondent

Read Ralph's Posts

December 16, 2022

Photo: Dariusz Sankowski / Pixaby

2 min to read

Mobilize Financial Services, the commercial brand of France-based RCI Banque, is launching a new long-term leasing brand called Mobilize Lease&Co.

The subsidiary is part of an ambitious strategy to increase its fleet size of 350,000 vehicles to 1 million by 2030.

The company says it plans to meet the new mobility requirements of customers, and the long-term lease product is just the start of a rollout of flexible solutions to meet changing market requirements.

The solutions include subscription services through its Bipi brand, as well as fleet management services. Mobilize Lease&Co will develop usage-based offerings that include leasing solutions as well as fleet management services via vehicle connectivity.

Mobilize Lease&Co is aimed at all customer types, from individuals and small/medium-size enterprises, as well as larger corporations. According to Mobilize, customers will be able to change their mobility requirements more often while benefiting from the latest vehicles and technologies from the Alliance brands of Renault, Dacia, Alpine and Nissan.

João Leandro, managing director of Mobilize Financial Services, said:

"With the creation of Mobilize Lease&Co, Mobilize Financial Services is part of the Renault Group's strategy of moving from the sale of vehicles to the sale of kilometers and supports the sales of our automotive partners. Thanks to Mobilize Lease&Co, its customers will benefit from an all-in-one rental offer packaged with the services that best suit their car use, whether for a new, used, thermal or electric vehicle."

Mobilize Lease&Co will launch initially in a few European countries and well as in Latin America, before further expansion globally.

Enrico Rossini has been appointed director of Mobilize Lease&Co and has also joined the executive committee of Mobilize Financial Services.

Rossini steps into his new position from his role of head of fleet and new mobilities at RCI Bank and Services. He was previously CEO of Stellantis brand Leasys and prior to that CEO of FCA's Fiat Credit France.

Topics:Renault fleet financing Europe Commercial Fleet Leasing Latin America Global Fleet

More Global Fleet

A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.