Mercedes-Benz Rolls Out Attention Assist for Drowsy Drivers
STUTTGART, GERMANY – Mercedes-Benz will roll out its new Attention Assist, which warns drivers that they are getting drowsy, on vehicles in spring 2009.
STUTTGART, GERMANY – Mercedes-Benz will roll out its new Attention Assist, which warns drivers that they are getting drowsy, on vehicles in spring 2009, according to www.edmunds.com. Mercedes-Benz said that the system, using sensors and computer data, is able to generate “an individual driver profile,” thus enabling it to almost immediately recognize the driver’s shift from alertness to drowsiness. The system compiles data on driving patterns the moment drivers slide behind the wheel, and it can adjust to a variety of drivers almost instantly.
If the vehicle recognizes that the driver is slipping toward what the German automaker calls the “dangerous one-second nap,” it sounds an acoustic signal and lights up a display in the instrument panel. The system literally tells the driver, “Attention Assist. Brake!”
Mercedes-Benz said the system not only takes into account vehicle speed and linear/lateral acceleration, it also tracks steering wheel movements, indicator and pedal operation and uneven road surfaces.
There is no word yet on how much the system will add to the price of a new vehicle.
More Safety

IIHS Crash Avoidance Tests Reveal Safety Gaps in Cargo Vans and Work Trucks
New crash-avoidance ratings from the Insurance Institute for Highway Safety reveal inconsistent performance among commercial vehicles, with several popular cargo vans and heavy-duty pickups struggling to avoid collisions with other vehicles and pedestrians.
Read More →
What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap
Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.
Read More →
Does Your Fleet's Culture Encourage Distracted Driving?
What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
From Driver Well-Being to EV Charging | AF News Recap
Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →
Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program
For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.
Read More →
How Camera Data Can Strengthen a Fleet’s Insurance Renewal
Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.
Read More →
The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →