Manheim has named two new general managers for its west region, the company announced.

Eddie Lafferty will serve as general manager at Manheim Seattle and Danny Brawn will serve in the same role at Manheim Nevada.

Lafferty has more than 30 years of experience in the automotive industry and has extensive experience in retail and wholesale operations. He most recently served as general manager of Manheim Nevada where under his leadership the location nearly doubled its financial performance in four years.

He joined Manheim in 2008 as a fleet lease manager and was later promoted to assistant general manager for Manheim Seattle.

Brawn most recently spent four years as general manger of Manheim Darlington. He has previously served as regional sales manager for the northwest market, assistant general manager at Manheim Phoenix and in various sales roles at Manheim Portland, Kentucky, Orlando, and Nashville.

Brawn joined Manheim in 2005. He is currently the vice president of the National Auto Auction Association’s Southern Chapter.