General Motors has named Tim Mahoney as chief marketing officer Global Chevrolet and Global GM marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since 2011.

He will report to Alan Batey, GM vice president, U.S. Sales and Service, and interim GM Global chief marketing officer.

In his new role, Mahoney will be responsible to execute Chevrolet’s new brand platform, Find New Roads, and for overall coordination of GM’s global marketing operations.

According to the automaker, Mahoney has an extensive background in global automotive marketing, serving in a variety of marketing positions at Subaru of America, Porsche Cars North America, Inc., and, most recently, Volkswagen.

General Motors said that Mahoney’s appointment is consistent with other initiatives recently announced to align and grow Chevrolet globally, including the selection of Commonwealth, a newly formed advertising agency, to service the brand’s advertising around the world. Last month, Chevrolet announced a new global communications platform – Find New Roads – to align its global marketing, engineering, design and retail operations behind a single vision.

In 2012, Chevrolet sold 4.95 million vehicles worldwide, according to the automaker.