Lytx announced Coach Assist, an artificial intelligence (AI)-powered coaching assistant designed to help safety coaches deliver faster feedback to fleet drivers. Coach Assist represents Lytx’s initial implementation of generative AI within its Driver Safety Program.

Coach Assist streamlines the coaching process by instantly surfacing driver strengths, areas for improvement, and peer comparisons through clear bullet points and easy-to-scan visuals. By handling the prep work, the assistant allows coaches to focus on conversations and behavior.

“Coach Assist empowers our customers to deliver smarter, more consistent coaching experiences that truly resonate with drivers,” said Chris Cabrera, Chief Executive Officer at Lytx. “By leveraging AI to handle routine tasks, our safety coaches can spend more time connecting with drivers, fostering engagement, and building a safety culture that lasts. We’re excited to engage with our customers to create solutions that make a tangible difference on the roads.”

Currently available to a select group of Lytx Lab participants, Coach Assist reduces session prep time by half and increases driver engagement and retention. This initiative is part of a series designed to automate administrative coaching tasks and integrate advanced intelligence.

Coach Assist and other early-stage AI innovations within Lytx Lab, including Top Risky Intersections and Roadwork Detection, are being developed in close collaboration with customers. As feedback shapes these experiments, they frequently evolve into permanent offerings that introduce new fleet safety standards.

Coach Assist will be available for Lytx customers in mid-2026. For more information, please visit the Lytx Lab feature page.