The Nordics division of cosmetics company L’Oréal has appointed Fleet Logistics, a European independent fleet management provider, to manage its fleet of 380 vehicles in four Scandinavian countries.

The L’Oréal Nordics division operates company vehicles in the four main countries of the region – Norway, Sweden, Denmark, and Finland – and Fleet Logistics is now responsible for all aspects of their management, from vehicle acquisition through to driver support, according to the fleet management company.

The L’Oréal Nordics fleet comprises seven main brands of company cars, which are provided for two distinct types of employees – middle to senior managers based at the respective national head offices, and field force and sales staff in each country, according to the company.

Having decided to employ the services of a professional fleet management provider to help professionalize its operation, L’Oréal Nordics went out to tender, selecting four different prospective suppliers, according to the company.

Fleet Logistics said it now handles all vehicle acquisition, leasing contracts and new car delivery for the Nordics fleet, employing its multi-bidding solution to select the most attractive acquisition costs for each new vehicle added.

Fleet Logistics said it typically selects a panel of leasing suppliers who competitively tender to supply each new vehicle to the fleet. Used in this way, the multi-bidding solution has been demonstrated to reduced acquisition costs by around 8-10 percent.

Fleet Logistics said is also the first point of contact for all L’Oréal Nordics drivers, who have an element of choice in deciding upon their next model of company car, within pre-set environmental restrictions. And, Fleet Logistics also handles all insurance negotiations on behalf of the drivers.