EBlock announced April 14 that John Brasher will join the executive leadership team as the Chief Operating Officer, focused on the company’s rapid expansion into the U.S. market, according to a press release. He steps into his new role on May 3.

Brasher brings more than 30 years of automotive auction knowledge and experience to the senior leadership team. He joins EBlock from ServNet, where he held the position of executive director. He previously was president of Brasher's West Coast Auto Auctions from 2001 to 2016. He worked for two years as a general manager for ADESA, and was a founding partner of AuctionPipeline in 2005, which is now Auction Edge.

“The transformation to digital in the auction space Is happening now and it’s happening quickly,” Brasher said. “The automotive wholesale business needs a partner who is committed to meeting their customers where they are. I believe EBlock is that partner, and I’m excited to be part of this exciting chapter in our industry.”

EBlock was ranked the fastest growing automotive company in Canada and has been penetrating the U.S. market since launching in 2019. The company is the premier remarketing platform for dealers, wholesalers, and independent auctions, providing a tech-first platform with live virtual lanes, set auction starting and ending times, and an uncompromised auction experience. 

“EBlock is seeing tremendous growth, both in Canada and the United States," said Jason McClenahan, President and CEO of EBlock. "John's experience and passion for the industry, will only accelerate that momentum. I look forward to working closely with John as we shape the digital auction landscape, to the evolving needs of our customers," he added, referring to Brasher as an "industry icon."

Brasher, a third-generation automotive entrepreneur, has served on numerous industry boards and association committees, and has played an active role whenever possible in the remarketing industry.