Lightfoot, a fleet driver coaching technology and rewards platform, has launched Lightfoot Vision, a suite of in-cab camera solutions across Europe and North America to further improve driver safety.

Ranging from basic road-facing cameras to advanced driver-facing dash cams, Lightfoot Vision uses AI and machine learning to detect driver actions that could lead to an accident. The intelligent video telematics system sounds an alert for the driver to self-correct.

Lightfoot says its camera can detect failure to wear a seatbelt, use of a mobile phone, eating and drinking while driving or smoking/vaping on the go.

The company says the telematics system keeps drivers safe but also helps fleets avoid the unexpected expenses of vehicle repairs and the cost of vehicle off-road downtime.

“We believe that the camera solution is best in class, innovative and aligns with Lightfoot’s in-cab coaching policy to further push sustainability and safety. Much of it is driven by customer demand for in-cab cameras,” commented Paul Hollick, managing director of Lightfoot.

“We’re excited to be onboarding existing and new customers who want to enhance safety and sustainability of fleets across the globe,” added Hollick, who is now joined by newly appointed international sales director James Littlechild.

The new camera offering will also allow fleet managers to see on-road incidents where an accident has occurred, Lightfoot Vision providing the video evidence and building a picture of events leading up to and during a collision. Lightfoot says the documentation helps to not only support and protect drivers out on the road but also to resolve disputed claims experienced by fleets and prevent insurance fraud.

Hollick added: “This is something that we’ve been working on for a while, as our customers have been calling for dashcams to become a central part of the Lightfoot fleet management system.

“The introduction of Lightfoot Vision’s in-cab camera suite takes our ability to positively influence driver behavior for the better to an entirely new level,” Hollick explained. “It enables fleets to operate in a safe, efficient, and socially responsible way, where driver self-management, aided by nudge technology through our in-cab telematics devices, instantly and sustainably improves driving behavior — removing the need for costly training and time-consuming data analysis at the same time as improving customer service.

Furthermore, said Hollick, “By incentivizing drivers and utilizing cutting-edge technology that supports and protects them, we are creating a package of prevention that minimizes the potential for at-fault accidents, while giving indisputable evidence to fleet managers to counter insurance fraud. That’s vital as today’s near miss could be tomorrow's serious and costly incident.

“By understanding where fleet risk exists and giving drivers the tools to reduce that, we can minimize the impact of poor, distracted or inefficient driving, saving time, money and lives. In addition, fleets using the Lightfoot system should also see a further improvement in MPG — or an extension of range in EVs — so we’re ensuring all bases are covered for optimum performance.”