KAR Rebrands Recently Acquired European Digital Auction Company

The rebranding will extend the KAR family of companies' international name recognition and reputation to Continental Europe, the company stated.

Staff Writer・Editorial

Read Staff's Posts

June 27, 2019

KAR Rebrands Recently Acquired European Digital Auction Company — ADESA Europe is a rebranding of Belgium-based CarsOnTheWeb (COTW), which was acquired earlier this year in February 2019.
*Photo courtesy of KAR Auction Services.*

1 min to read

KAR Auction Services has launched ADESA Europe digital auction, the company announced.

The digital product is a rebranding of Belgium-based CarsOnTheWeb (COTW), which it acquired earlier this year in February 2019.

The rebranding will extend the KAR family of companies' international name recognition and reputation to Continental Europe, the company stated. ADESA Europe will continue to provide COTW customers with an online wholesale vehicle auction marketplace that connects OEMs, fleet owners, wholesalers, and dealers in more than 50 countries.

ADESA Europe will operate in local markets as ADESA Belgium, ADESA France, ADESA German, ADESA Italy, ADESA Netherlands, and ADESA Spain.

“We are already leveraging KAR’s reputation as our new parent company, and now, as a true ADESA brand, we can further advance our proven, profitable operating model,” said Johan Meyssen, CEO of ADESA Europe. “As ADESA Europe, we have the power to deliver seamless, convenient and connected services on a global scale and continue to drive growth and better serve our customers.”

ADESA Europe provides comprehensive, VAT-compliant payment, document transfer, and post-sale processes supporting the 97% of customer transactions that involve cross-border sales, according to the company.

Topics:Technology KAR Global ADESA Branding Digital Auctions Global Fleet

Originally posted on Vehicle Remarketing

More Global Fleet

A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.