Automotive Fleet
MenuMENU
SearchSEARCH

J.D. Power and Associates Reports: Xanavi System Ranks Highest in Customer Satisfaction

WESTLAKE VILLAGE, CA – The Xanavi system in the Infiniti G35 ranks highest in new-vehicle owner satisfaction with factory-installed navigation systems.

by Staff
November 5, 2007
3 min to read


WESTLAKE VILLAGE, CA – The Xanavi system in the Infiniti G35 ranks highest in new-vehicle owner satisfaction with factory-installed navigation systems, according to the J.D. Power and Associates 2007 Navigation Usage and Satisfaction Study, reported www.CNNMoney.com.

Ad Loading...

Now in its ninth year, the study identifies six factors that contribute to overall customer satisfaction. In order of importance, they are: ease of use, routing, system appearance, speed of system, voice directions, and navigation display screen.

Ad Loading...

For the first time since the study's inception, Xanavi ranks highest among factory-installed navigation systems, performing particularly well in the ease of use and speed of system factors. The Denso system supplied in the Lexus IS 250/350 and the Alpine system supplied to the Acura TL, respectively, follow Xanavi in the ranking.

The study finds that nearly 18 percent of navigation system owners report having real-time traffic capabilities, and 47 percent report having voice recognition. Consumers whose navigation system is equipped with these features report particularly higher satisfaction when compared with owners of navigation systems without real-time traffic and voice recognition capabilities. Additionally, consumers with off-board capabilities, which enables owners to provide a destination to a live operator and receive automated turn-by-turn directions, also have particularly higher overall satisfaction compared with those without the feature. In 2007, nearly one-half of owners report that their vehicle is also equipped with an Off-board navigation system.

"Although satisfaction is higher among owners of navigation systems where turn-by-turn assistance is also offered in the vehicle, these consumers still greatly value traditional full-screen capability," said Mike Marshall, director of automotive emerging technologies at J.D. Power and Associates. "When asked if they would give up the full-screen option and only use turn-by-turn assistance, more than four out of every five off-board system owners said they would not consider foregoing the full-screen option."

While technologies such as off-board, real-time traffic and voice recognition can enhance the overall navigation system experience, owner satisfaction with these specific technologies is relatively low, according to www.CNNMoney.com.

"In general, owners say that these new technologies tend to be problematic and somewhat difficult to use," said Marshall. "Despite this, owners still enjoy having more technologies within their system, as they feel these features add value. One way to ease the difficulty owners may experience in using these features is to enhance buyer education." The study also finds the following navigation system owner behavior patterns:

Ad Loading...
  • Nearly 60 percent of owners use their system at least once or twice perweek, with younger consumers being the most frequent system users. Additionally, consumers who use their systems more frequently tend to have higher levels of overall satisfaction.

  • While nearly 60 percent of owners experienced a problem with their navigation system, only 5 percent felt that their problem was troublesome enough to take their vehicle in for service. Accuracy of route, maps missing data points and accuracy of address information are the most frequently reported problems among system owners.

  • Consumers who report having real-time traffic capabilities most frequently use it for rerouting due to unexpected traffic events, weekend trips or for advanced route planning. Conversely, fewer than two in five owners report using the feature for actual traffic flow speed information or daily commuting.

    The 2007 Navigation Usage and Satisfaction Study is based on responses from 14,384 owners who recently purchased or leased new vehicles with factory-installed navigation systems.

Topics:Telematics

More Telematics

a tech car with Element and Waymo overlay
Telematics•October 19, 2026

Element Expands Waymo Partnership to Support Toronto Robotaxi Fleet

As Waymo prepares to enter the Canadian market, Element Fleet Management will oversee the fleet operations supporting its planned Toronto launch. The partnership highlights the maintenance, charging, and infrastructure requirements behind operating autonomous vehicles at scale.

Read More →
A man sitting at his desk with his phone to his ear
Telematics•by News/Media Release•October 6, 2026

GM Launches OnStar Fleet Intelligence Platform With AI Assistant

The new platform brings vehicle data, order tracking, connected services and fleet analytics into one system, with an AI assistant that can answer fleet questions using natural-language prompts.

Read More →
new garage 2.0 dashboard
Telematics•by Staff•October 5, 2026

Inspiration Fleet Introduces Garage 2.0 Fleet Intelligence Platform

Fleet managers increasingly have access to data from vehicles, telematics, fuel, charging, and other systems, but those sources don't always communicate with one another. Inspiration Fleet's Garage 2.0 platform brings that information together while letting fleets keep working with different technology and service providers.

Read More →
Ad Loading...
A fleet technical holding an ipad with a maintenance dashboard
Telematics•by Chris Brown•October 5, 2026

Inside Inspiration Fleet’s New Platform for Connecting Fleet Data

Inspiration Fleet CTO Chris Getner explains how the new Garage 2.0 platform is designed to connect disparate fleet data and what that could mean for fleet managers in practice.

Read More →
Motorq Whitepaper Cover - Fleet Managers Ultimate Playbook
Sponsored•October 1, 2026

Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity

Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.

Read More →
Graphic showing the Samsara Driver Perks program on a smartphone beside an open roadway, with the callout “A New Perk for Professional Drivers.”
Telematics•by Lauren Fletcher•September 10, 2026

Samsara Driver Perks Adds New Benefit for Corporate Fleet Drivers

The rewards program gives eligible professional drivers access to discounts from more than 50 brands while giving fleets another way to support recruitment, retention, and the driver experience.

Read More →
Ad Loading...
Two different types of drivers approach their vehicles in a parking lot
Telematics•August 14, 2026

Inside the Church of Jesus Christ of Latter-day Saints’ Two-Track Telematics Strategy

With 20,000 vehicles and two fundamentally different driver populations, the Church faced a fleet management problem that a single telematics program couldn't solve. How it responded offers a replicable framework for any fleet where one size doesn't fit every driver.

Read More →
van driver conversing with AI assistant over phone
Telematics•by Chris Brown•August 7, 2026

How Conversational AI Can Make Fleet Tasks Easier for Drivers

While most generative AI tools help fleet managers interpret data at their desks, Connex2X is applying voice interaction to tasks behind the wheel.

Read More →
An AF podcast logo
Telematics•August 5, 2026

Why Fleets Are Creating Dedicated Fleet Analyst Positions

Are fleet analyst positions the new norm? Listen here to find out.

Read More →
Ad Loading...
Aerial view of a multi-level highway interchange with Teletrac Navman and Respida logos, representing Teletrac Navman’s acquisition by Respida Capital and future growth in fleet management.
Telematics•by News/Media Release•July 16, 2026

Teletrac Navman Begins Next Chapter as Standalone Private Company

What's new with Teletrac Navman and its new owner?

Read More →