Hyundai Prices 2020 Sonata, Venue
Hyundai's 2020 Sonata will increase $750 for the base model, while its new 2020 Venue subcompact SUV will retail for just over $18,000 as the automaker's new entry into a growing segment of smaller entry crossovers.

Hyundai has priced two 2020 models, including the Sonata midsize sedan and Venue subcompact SUV.
Photo courtesy of Hyundai.
Hyundai's 2020 Sonata will increase $750 for the base model, while its new 2020 Venue subcompact SUV will retail for just over $18,000 as the automaker's new entry into a growing segment of smaller entry crossovers.
The 2020 Sonata will retail for at least $24,330, which includes a $930 delivery fee. The Sonata will be available in SE, SEL, SEL Plus, and Limited trim grades.
Hyundai's midsize sedan is adding an array of features, especially on the base model, including an updated 2.5-liter four-cylinder engine that adds 6 horsepower; improved combined fuel efficiency of 32 mpg (up from 29 mpg); larger 8-inch LCD media screen; and the SmartSense safety bundle that includes automatic emergency braking, lane keeping assist, a drowsy driver warning, and adaptive cruise control.
The 2020 Venue arrives to compete with a proliferation of subcompact SUVs such as the Ford EcoSport, Chevrolet Trax, Toyota C-HR, Mazda CX-3, Nissan Rogue Sport, and Subaru Crosstrek.
Hyundai will offer its Venue in three trim grades, including SE, SEL, and Denim. The entry SE model includes a six-speed manual transmission and will retail for $18,345, including an $1,095 delivery fee. Upgrading to the continuously variable transmission adds $1,200.
The Venue will be available at dealer lots by the end of November.
More Vehicle Research

EV Realty Names Henrik Holland President as Charging Platform Expands
The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.
Read More →
Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range
The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.
Read More →
Fleet Has a Talent Pipeline Problem, not a Talent Problem
Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?
Read More →
Fleet Hacks: What Are You Still Doing Manually?
From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.
Read More →
How One Fleet Manager Put a New Spin on Safety Training
Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.
Read More →
2027 Ram ProMaster City Starts Under $40K
Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.
Read More →
New Tariff Threats & a Leadership Change at Wheels | AF News Recap
A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.
Read More →
Certification: What’s in It for the Fleet Manager?
From smarter fleet decisions to stronger career credibility, certification can give fleet managers knowledge they may never gain inside a single operation.
Read More →
Wheels Names Matthew Cole President
Cole brings more than 30 years of automotive and technology experience to the fleet management company, including leadership roles at Aptiv, Visteon and Johnson Controls.
Read More →
AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap
Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.
Read More →