Automotive Fleet
MenuMENU
SearchSEARCH

Hurricane Data: Analyzing Cell Connectivity, Fleet Vehicle Volumes in Florida and North Carolina

An analysis by Geotab explores how data from commercial vehicles is used to understand the impact of hurricanes on specific geographies. Patterns reveal different recovery times for North Carolina and Florida after Hurricanes Helene and Milton.

October 28, 2024
A rainy windshield in the background with a red box with text reading "Hurricanes and Commercial Vehicle Data".

Geotab used commercial vehicle data to understand the impact extreme weather events can have on the fleet industry and overall traffic volume. 

Photo: Kim Jinhong via Pexels / Automotive Fleet

3 min to read


A Geotab ITS study used data from commercial vehicles to look at the impact of hurricanes on specific regions and recovery times. Severe weather events are a logistical nightmare for fleets as managers can't plan around unknown roadblocks to perform business as usual.

While the Waffle House Index helps folks determine the intensity of impending storms, Geotab's Altitude data helps fleets understand if/when they can fully resume normal operations.

Ad Loading...

Based on three key metrics, Geotab's data shows the difference in vehicle volume patterns between Hurricane Milton in Florida and Hurricane Helene in North Carolina. The metrics are:

  • Device Connectivity Lag Time: This metric shows the time a Geotab GO device takes to log data, indicating network downtime due to hurricanes that caused power outages.

  • Roadway Vehicle Volumes: This shows the percentage of vehicles on the roadways compared to the maximum observed volume and how a storm affects recovery periods and traffic patterns.

  • Travel Hot Spots: This metric shows the percentage of vehicles visiting small geographic areas compared to the maximum observed vehicle count and how travel behavior changes before, during, and after a storm.

Key Findings in Two States

The metrics focus on Hurricane Helen's flooding in the Asheville, North Carolina, area and the effects of Hurricane Milton in Tampa, Florida.

Metric #1: Device Connectivity Lag Time

Geotab GO devices record a vehicle's driving activities and send the data electronically to a server. The time it takes for data to be sent from a GO device and then recorded on a server can be considered a proxy for cell connectivity.

Takeaway: During Hurricane Helene, connectivity lag times spiked in the Asheville area, and the flooding and power outages caused significant disruptions to cell service. Connectivity was still staggered in some areas days after the storm had passed.

Ad Loading...

While the Tampa area had similar connectivity lags during Milton, especially in the southeast part of the city, cell service was back to normal after the storm.

Metric #2: Roadway Vehicle Volumes

This metric shows vehicle volume as a percentage of the maximum observed volume to compare the same roadways over a week.

Takeaway: Vehicle volumes in both states dropped during the hurricanes due to a lack of mobility and road closures.

North Carolina's roadway volumes returned to normal a few days after the hurricane, but the Blue Ridge Parkway was still closed after most roads in the Asheville area were open. In Florida, traffic volumes were back to normal by Oct 14, several days after Hurricane Milton landed.

Metric #3: Travel Hot Spots

According to Geotab, this metric counts the number of vehicles that visit each sub-geography (hexagonal units covering ~98 square miles) on a given day. It calculates the ratio of vehicles on a given day to the maximum number of vehicles that have visited the same area on similar days. Essentially, comparing Wednesdays with Wednesdays.

Ad Loading...

Takeaway: In both areas, travel activity decreased before the hurricanes as residents and fleets prepared for the storms. Travel hot spots showed limited movement during the storms, increasing as roads and conditions improved.

Prepared Emergency Response for Extreme Weather

The findings demonstrate how data on connectivity, vehicle volume, and travel patterns provide valuable insight into storm severity and recovery timelines.

This information can guide fleet transportation planners and emergency managers in developing effective mitigation and response strategies to improve safety and mobility during extreme weather events.

Examples of Fluctuating Roadway Volumes

The maps show an example of vehicle volumes on the days around Hurricane Milton’s arrival in Tampa. The dates shown are October 7, 9-10, 12 and 14. October 9-10 shows the lowest overall vehicle volumes, while activity fully returns to normal by October 14. 

A map of Tampa, FL on October 7, 2024, showing heavy vehicle volumes.

A map of Tampa, FL, on October 7, 2024, shows usual heavy vehicle volumes (75%-100%) pre-Hurricane Milton

Source: Geotab ITS

A map of Tampa, FL on October 9, 2024, showing 0%-15% vehicle volumes.

A map of Tampa, FL, on October 9, 2024, shows a majority of roadways with little to no traffic (0%-15%) as Hurricane Milton made landfall in the area. 

Source: Geotab ITS

A map of Tampa, FL on October 10, 2024, showing 0%-35% vehicle volumes.

A map of Tampa, FL, on October 10, 2024, shows over half of roadways with little to no traffic (0%-15%) while some areas began returning to normal (15%-35%) post-Hurricane Milton. 

Source: Geotab ITS

A map of Tampa, FL on October 12, 2024, showing 50%-100% vehicle volumes.

A map of Tampa, FL, on October 12, 2024, shows most roadways with moderate traffic returning (50%-75%) three days after Hurricane Milton. Some streets were still showing little to no traffic (0%-15%).

Source: Geotab ITS

A map of Tampa, FL on October 14, 2024, showing vehicle volumes returning to normal volumes prior to October 7.

A map of Tampa, FL, on October 14, 2024, shows almost all major roadways with usual heavy vehicle volumes (75%-100%) five days after Hurricane Milton.

Source: Geotab ITS

More Telematics

Syneos interviewee with How Pharma Fleets Use AI to Save text overlay
Telematicsby Chris BrownJuly 2, 2026

How AI Can Help Fleet Managers Build Their Own Solutions

Syneos Health Fleet Manager Kristin Leary is exploring how AI-powered development tools, telematics data, and predictive analytics could help fleets solve operational challenges without waiting for a vendor roadmap.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
SponsoredJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
An Automotive Fleet YouTube thumbnail for a video interview with Michael Ferrara on fleet uptime
Telematicsby Chris BrownJune 30, 2026

100% Fleet Uptime? Here's Stellantis' Strategy

Keeping commercial vehicles on the road is becoming just as important as getting them into service. Stellantis’ U.S. fleet chief Michael Ferreira shares how connected technology and AI are changing the way fleets manage uptime.

Read More →
Ad Loading...
Colin Sutherlans and an uber and waymo car
Telematicsby Chris BrownJune 25, 2026

Waymo vs. Tesla Robotaxi: Side-by-Side Ride-Hailing Test Highlights Different Approaches to Autonomy

Video comparison in Austin contrasts traditional Uber service with autonomous offerings from Waymo and Tesla Robotaxi.

Read More →
Tablet displaying fleet telematics analytics in front of commercial vans, illustrating how fleet operators use vehicle data to improve safety, efficiency, and performance.
TelematicsJune 25, 2026

Paying for a Fire Hose, Drinking from a Garden Hose: Getting the Full Value of Your Telematics

Why fleets struggle to turn telematics data into real-world results and how to fix it.

Read More →
Futuristic background with Building Smarter Fleet Cybersecurity Policies overlay
Telematicsby Jeanny AbrahamJune 2, 2026

Building Smarter Cybersecurity Policies for Fleet Operations

As fleet operations become increasingly connected, cybersecurity can no longer be treated as an IT issue alone. Building effective policies requires a proactive approach that protects vehicles, data, and operational systems while ensuring employees, vendors, and technology partners follow consistent security standards.

Read More →
Ad Loading...
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
TelematicsJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
A man standing in front of transparent tech screen with a the outline of a delivery truck.
RemarketingMay 1, 2026

The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026

AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.

Read More →
Ad Loading...
Interview shot of subject
Telematicsby Chris BrownMarch 18, 2026

How 5-Second Telematics Data Is Changing Fleet Safety

More detailed telematics data is giving fleets a clearer picture of what happens before a crash. Here’s why 5-second data matters.

Read More →