Honda Forms Acura Division to Revitalize Brand
America Honda Motor Co. has realigned its automotive operations by brand, forming the Honda Division and Acura Division in part to revitalize its luxury nameplate. The moves go live April 1.
Photo of 2014 MDX SUV courtesy of Acura.
Photo of 2014 MDX SUV courtesy of Acura.
America Honda Motor Co. has realigned its automotive operations by brand, forming the Honda Division and Acura Division in part to revitalize its luxury nameplate. The moves go live April 1.
The announcement follows Honda's setting up of development unit called the Acura Business Planning Office that will also begin work April 1. Erik Berkman has been named executive vice president and division manager of the office.
Honda has also named Michael Accavitti senior vice president and general manager of the Acura Division and Jeff Conrad senior vice president and general manager of the Honda Division. Both brands will be housed under the American Honda Auto Division, which will be headed by John Mendel, executive vice president.
"The realignment strategy that has created a new Acura Division reflects our growing commitment and the increased level of resources and leadership we are focusing on the Acura brand on a global basis," Mendel said in an announcement.
The Acura MDX luxury SUV is the brand's top fleet vehicle with 342 registrations during the 2012 calendar year. The automaker has introduced the 2015 TLX mid-size sedan that will replace the TL and TSX sedans.
More Operations
Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →