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Honda Forms Acura Planning Unit

February 26, 2014


Honda North America has formed a planning development business unit to revive its Acura brand and named one of its top research-and-development executives to lead it.

Erik Berkman, president of Honda R&D Americas, will become executive vice president for the North American unit and division manager of the newly created Acura Business Planning Office, the automaker announced Wednesday.

Honda announced several other executive moves as well.

Takuji Yamada will become president of Honda North America, COO of North American regional operations and president and CEO of American Honda Motor.

Tetsuo Iwamura, Honda North America president and American Honda president and CEO, will become chairman of American Honda and assume the new position of corporate brand officer for Honda Motor. He will remain Honda Motor executive vice president, executive officer and representative director.

Tomomi Kosaka, a senior vice president of American Honda, will become president and CEO of American Honda and executive vice president of Honda North America.

The changes are effective April 1.

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