The Hertz Corporation announced the appointment of new General Sales Agents (GSA) in Jordan and Lebanon to grow its outbound car rentals from the two Levant countries to more than 8,800 Hertz locations in 150 countries.

The partnerships will see Hertz link up with Eastern Travel & Tours in Jordan and Nakhal in Lebanon, and will provide a new level of service and support for the countries' travel trade professionals when making car rental bookings globally for their customers, according to the vehicle rental company.

They will also provide a significant boost to the upward curve of Hertz outbound car rentals in recent years from Lebanon and Jordan to popular European and U.S. destinations, according to Hertz.

In 2012, Hertz outbound transactions from Lebanon grew by 20 percent year-over-year, with France, UAE, Italy, USA and Greece among the top five countries of choice for its Lebanese customers, accounting for 79 percent of total outbound transactions for the company.  

For the same year, the U.S. was the second most popular travel destination for Hertz customers in Jordan, just behind the UAE and followed by France, Italy, Spain, Greece, the UK, and Switzerland.
According to the company, the principal benefits of the new GSA appointments to travel trade professionals in the Levant will be the instant accessibility to the global portfolio of Hertz outbound products.