Hertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation, has announced its launch in Panama City, Panama, to deliver specialty equipment rental solutions for the construction, industrial, and government sectors.  HERC Panama is operated by Asesoria Especializada RAL S.A, which joined the HERC global franchise network in 2013.

The launch of HERC Panama comes amid significant, ongoing industrial projects in the country, including the Panama Canal expansion, Panama metro line development, and road and highway construction, according to the company. Additional major projects include the Cold Chain distribution network (farming), airport expansion, distribution, mining, water supply, hospital and housing development and energy services. 

The Government of Panama's total investment in these programs and more is variously estimated at $15-20 billion over the next 3-5 years, according to export.gov/panama.

HERC Panama provides a wide range of industrial and commercial fleet for rent or sale including earthmoving, power, aerial, material handling, electrical, compressed air and compaction machinery.  In addition the company offers comprehensive fleet management and industrial plant services.

The HERC equipment is purchased from the industry manufacturers including Atlas Copco, Bobcat, Genie, JCB, Miller, and Wacker. The broad range available includes backhoes, skid steers, straight mast and articulating manlifts, telehandlers, rollers, pumps, compressors and generators, according to the company.