REDWOOD SHORES, CA --- GreenRoad Technologies, a leader in solutions to measure and improve driving behavior, announced that Eric Weiss, Aviad Gefen, Marcus Cheeks and Mark Artis have joined the company's executive team. They will support GreenRoad's ongoing business expansion worldwide.

GreenRoad provides a technology-based service for fleet vehicles that results in cost savings through crash reduction and increased fuel economy.

"GreenRoad is pleased to welcome talented executives with experience in rapidly growing and relevant enterprise-focused businesses, including mobile resource management and communications," said Dan Steere, CEO of GreenRoad Technologies. "In the past year, we've successfully deployed Safety Center in the fleets of Ryder, T-Mobile, U.K. Ministry of Defense and LeFleur Transportation, among many others, and have begun partnering with insurance industry leaders such as Marsh. In 2009, we will continue aggressively expanding our businesses to support the needs of other leaders in the commercial fleet and insurance industries."

Weiss joins GreenRoad as senior vice president of marketing. He brings to the company an 18-year track record of launching, marketing and rapidly scaling multinational businesses. Weiss was most recently CMO at Covad Communications. He holds an MBA from Harvard Business School and a master's degree in public policy from Harvard's Kennedy School of Government.

Gefen has joined the company as general manager of its Israeli operations. Gefen brings over 15 years of experience in the communications market, where he most recently held the position of director and general manager of the M2M wireless modules business unit at Motorola. Gefen holds an MBA from the Kellogg School of Management, a joint program with Tel Aviv University, and a bachelor's degree in electrical engineering from the University of Maryland.

Also new to GreenRoad are Mark Artis and Marcus Cheeks. Artis, the company's new northeast sales manager, has spent the past 11 years in the fleet safety field selling to Fortune 500 companies from around the globe. Prior to GreenRoad, Artis was the national account manager for DriveCam Inc. and the director of sales for SmartDrive Inc.  

Cheeks joins as GreenRoad's new director of worldwide field services and U.S. enterprise account relationships. He will be leveraging more than 14 years of experience to oversee the company's account management process and a growing demand for GreenRoad Safety Center installations worldwide. Cheeks' experience includes management positions in field service, account management and operations at Sun Microsystems, 3Com, Cisco Systems and Trimble Mobile Resource Management, formerly @Road. At Trimble, Cheeks was responsible for installing more than 200,000 in-vehicle devices in North America and growing an installation network of approximately 200 installation vendors.