MENU
SEARCHThe company has made significant progress toward its goal of a 100% sustainable-material tire by 2030.
The company has made significant progress toward its goal of a 100% sustainable-material tire by 2030.
Photo: Goodyear
The Goodyear Tire & Rubber Company has announced the release of a demonstration tire with 70% sustainable-material content.
“We set an ambitious goal in 2020 to create a tire made 100% from sustainable materials in 10 years, and our scientists and engineers have made great progress toward that goal,” said Chris Helsel, senior vice president, global operations and chief technology officer.
The 70% sustainable-material tire includes 13 featured ingredients across nine different tire components, including those described below. Company performance indicators have shown the component properties to deliver strong overall tire performance.
Carbon black is included in tires for compound reinforcement and to help increase their life and has traditionally been made by burning various types of petroleum products. Goodyear’s new tire features three different carbon blacks produced from methane, carbon dioxide, and plant-based oil. Initial life cycle assessments demonstrate either reduced carbon emissions compared with current methods of carbon black production or the use of bio-based or waste feedstock sources.
The use of soybean oil in tires helps keep a tire’s rubber compound pliable in changing temperatures. Soybean oil is a bio-based resource that reduces Goodyear’s use of petroleum-based products. While nearly 100% of soy protein is used in food/animal feed applications, a significant surplus of oil is left over and available for use in industrial applications.
Silica is an ingredient often used in tires to help improve grip and reduce fuel consumption. Goodyear’s new tire contains a unique variety of silica produced from rice husk ash, a byproduct of rice processing that is often discarded and put into landfills. A high-quality silica has been produced from this waste ash.
Polyester is recycled from plastic bottles and other plastic waste by reverting the polyester into its base chemicals and reforming them into technical grade polyester feasible for tire cords.
The 70% sustainable-material tire has been produced as a demonstration tire.
Originally posted on Work Truck Online
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Read More →
Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.
Read More →
A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.
Read More →
This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.
Read More →
In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?
Read More →
In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.
Read More →
A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.
Read More →
After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.
Read More →
