Automotive Fleet
MenuMENU
SearchSEARCH

GM's Cruise Debuts AV Ride-Hailing Vehicle

Since the vehicle does not need a driver, Cruise says its ride-hailing service will be a cheaper option.

by Staff
January 22, 2020
GM's Cruise Debuts AV Ride-Hailing Vehicle

Created by GM's subsidiary Cruise, the all-electric Origin does not have a steering wheel or breaks and can seat up to four passengers.

Photo via Cruise.

1 min to read


General Motors unveiled its autonomous ride-hailing vehicle, dubbed Origin, in San Francisco yesterday.

Created by GM's subsidiary Cruise, the all-electric Origin does not have a steering wheel or brakes and can seat up to four passengers. The doors on the vehicle slide open, rather than opening outward. Origin uses a multi-layered sensor suite designed to keep track of multiple people and objects even adverse weather conditions.

Ad Loading...

The vehicle will be used exclusively on Cruise's 24/7 ride-hailing app, although the company has yet to announce a start date. Cruise has implied that the service will begin in San Francisco, where it is already available to Cruise employees, Market Watch reports.

"Every mile in San Francisco is packed full of rich information," Cruise officials wrote in a Medium post. "Which means the Origin is learning about how people drive, how to maneuver in unusual circumstances, and how to react to situations that seem impossible to predict. We’re preparing it to anticipate things that shouldn’t happen, but do."

Since the vehicle does not need a driver, Cruise says its ride-hailing service will be a cheaper option.

Origin will not be available for consumer purchase.

More Fleet Forward

FFC updates and news template
Fleet Forwardby StaffAugust 22, 2026

What Fleets Want: FFC Panel to Examine the Future of the Fleet-OEM Relationship

Fleet and OEM leaders will tackle how connected vehicles, embedded telematics, and data are changing the relationship between commercial fleets and automakers.

Read More →
A graphic with the 2026 Fleet Manager of the Year finalists
Fleet Forwardby Faith HowellAugust 19, 2026

2026 Fleet Manager of the Year Finalists Announced

Who are the 2026 Fleet Manager of the Year finalists?

Read More →
John Rossant speaker keynote image
Fleet Forwardby StaffAugust 18, 2026

John Rossant to Deliver Opening Keynote at 2026 Fleet Forward Conference

The CoMotion founder will draw on developments across Europe, China, the Middle East, and other international markets to identify trends that could influence how U.S. fleets plan for the coming decade.

Read More →
Ad Loading...
Vibe coding webinar promo image
Fleet Forwardby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
speaker card for Fresh Voices seminar at FFC
Fleet Forwardby StaffAugust 10, 2026

Is Fleet Ready for Its New Disruptors?

Three emerging leaders from a corporate fleet, public fleet, and the automotive supply chain will bring new ideas and a willingness to challenge industry norms to the Fleet Forward Conference stage.

Read More →
A fleet forward safety symposium announcement photo from NAFA
Fleet Forwardby News/Media ReleaseAugust 5, 2026

NAFA Announces 2026 Fleet Safety Symposium Education Program

Register for NAFA’s Fleet Safety Symposium and save $200 on your Fleet Forward Conference registration.

Read More →
Ad Loading...
Speaker card for vibe code session at Fleet Forward Conference
Fleet Forwardby Chris BrownAugust 3, 2026

Fleet Managers Take the Lead in Hands-On AI Workshop at FFC

The fleet manager-led session will show how to use “vibe coding” to build practical fleet tools without a traditional programming background.

Read More →
FFC seminar speaker card Cost of Crashes
Fleet Forwardby StaffJuly 31, 2026

NETS Crash-Cost Data and CoolSys’ 80% Loss Reduction Take Center Stage at FFC

NETS will present findings from its latest Cost of Crashes research, then CoolSys safety leader and author Shawn Martinez will explain how the company built a safer driving culture across 3,500 employees.

Read More →
seminar card for Gray Fleet Risk session at Fleet Forward Conference
Fleet Forwardby StaffJuly 24, 2026

Is Your Grey Fleet Creating an Unmanaged Safety Risk?

NCR Atleos Fleet Manager Jose Rocha will join Cardata and SambaSafety experts at Fleet Forward Conference to examine how fleets can extend safety oversight to every employee who drives for business.

Read More →
Ad Loading...
speaker image for Fleet Forward Conference session on agentic AI
Fleet Forwardby StaffJuly 22, 2026

Agentic AI Session at FFC Will Help Fleets Turn Data Into TCO Action

Mike Albert Fleet Solutions and Motorq will show how agentic AI can uncover maintenance, fuel, and utilization savings buried across disconnected fleet data.

Read More →