Geotab has named Christoph Ludewig as its vice president of OEM for Europe, where he will work to expand and leverage the company’s relationships and business with OEMs.

Ludewig is a connected mobility pioneer and former Mercedes-Benz Connectivity Services CEO, the company said.  He has joined Geotab effective immediately, and will also work closely with the company’s existing management team to accelerate growth by supporting Geotab’s overall business development in Europe.

Over the last two years, Geotab has entered into multiple partnerships with OEMs around the world, including Ford, GM and Mercedes-Benz, to help customers with the ability to access vehicle data via an integrated telematics offering. The company is committed to continuing to work closely with its current and future OEM partners and Ludewig will play a key role in helping to deepen and expand Geotab’s OEM relationships in Europe while also supporting the continuous development of customised OEM solutions, the company said.

“Connected, data-rich vehicles are the future of mobility and I have seen first hand the benefits that Geotab’s open platform and integrated telematics offering can bring to customers,” said Christoph Ludewig, Geotab’s new VP of OEM, Europe. “I am delighted to join Geotab to not only share my wealth of expertise in order to help grow the company’s OEM division in Europe but also to help reaffirm Geotab’s commitment working collaboratively with vehicle manufacturers around the world who are committed to ensuring that their end-customers have access to the data-driven insights that they need.”

Ludewig has more than 25 years of experience with the Daimler Group. During his tenure, he helped to start and grow several B2B focussed initiatives and subsidiaries of Mercedes-Benz, mainly related to fleet connectivity for cars, trucks and vans for over two decades, the company said. Ludewig built up and was CEO of Mercedes-Benz Connectivity Services GmbH, which is responsible for the development, operations and sales of B2B Connectivity and Data for Mercedes-Benz vehicles.

"We are thrilled to officially welcome Christoph Ludewig, a proven and passionate OEM industry and connected mobility expert to the Geotab team," said Edward Kulperger, SVP, EMEA at Geotab. "With Christoph at the helm, we are in a solid position to strengthen our relationships with Europe’s leading automotive manufacturers as we continue to build on our commitment of providing world class products to the fleet and mobility ecosystem together with our OEM partners and platform.”