Ford’s F-150 Lightning electric pickup will enter the global stage in Norway, in what the company calls “the world’s most advanced electric vehicle market.” Norwegian customers can apply to purchase a limited number of special F-150 Lightning Lariat Launch Edition vehicles.
“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director, Ford Norway. “
The F-150 Lightning Lariat Launch Edition for customers in Norway will be offered exclusively with Super Crew Cab body style in Antimatter Blue metallic body color and offered in limited numbers. Deliveries in Norway will start next year.
The Lightning pickup will be sold through the Ford-authorized dealer network of more than 70 specialized Ford EV dealers in Norway with full EV infrastructure and capability, according to the company.
Introducing F-150 Lightning pickup to the global electric vehicle market marks the latest step in the company’s electrification strategy. In 2022, the company announced a zero-emissions target for all vehicle sales in Europe and carbon neutrality across its European footprint of facilities, logistics and suppliers by 2035.
Ford will headquarter its European Model e business in Cologne, Germany, the site of its first domestic European electric vehicle production. The state-of-the art Cologne Electrification Centre will start production in late 2023. The company also plans building an assembly plant in Valencia, Spain.
Earlier this year, Ford announced that it will again nearly double production capacity of F-150 Lightning to 150,000 vehicles per year at the Rouge Electric Vehicle Center in Dearborn, Michigan, to meet soaring customer demand.
