Ford Says Revitalization Efforts Are On Track
Ford Motor Co. said its plans to deliver roughly $7 billion of pretax annual profits by the middle of this decade are on track, according to a filing Oct. 21 with the Securities and Exchange Commission.
Ford Motor Co. said its plans to deliver roughly $7 billion of pretax annual profits by the middle of this decade are on track, according to a filing Oct. 21 with the Securities and Exchange Commission. The Dearborn, MI, automaker reiterated that it expects to earn about 40 cents a share operating profit this year. The 8-K filing by the company contained a presentation to be made by Ford executive officers in a series of meetings this week to provide updates of its revitalization program to Wall Street and institutional investors. The meetings, which will run Oct. 21-Oct. 24, will feature William Clay Ford, Jr., Ford's chairman and chief executive; Allan Gilmour, Ford's chief financial officer; and Malcolm Macdonald, Ford's vice president and treasurer. Ford indicated that one of the key elements to the revitalization program was to strengthen its balance sheet and maintain strong liquidity. According to the 8-K filing, the company is accelerating its cost reductions and improving its operating efficiency. Ford also said that it is revising near-term priorities to ensure a sustainable rate of growth, and that this year it has reduced its corporate nonproduct costs by $2 billion. The company also said that its U.S. retail share is gaining momentum, with particularly strong figures in its Ford division. Ford also noted that it achieved market-share growth, despite lower marketing costs than its domestic competition. In addressing other concerns about its product pipeline, Ford said it plans to produce a wave of new products in the next 18 months.
More Operations

Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
Lytx Introduces New AI Fleet Technologies at Protect 2026
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →From Waffle House to AI: Fleet Trends You Need to Know
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →