Fleet Manager Survey Covers GPS Vehicle Tracking
GPS Insight, a provider of GPS fleet tracking technology, sponsored a survey by Bobit Business Media that dives into fleet manager mindsets pertaining to GPS tracking technology.

Photo courtesy of GPS Insight.

Photo courtesy of GPS Insight.
GPS Insight, a provider of GPS fleet tracking technology, sponsored a survey by Bobit Business Media that dives into fleet manager mindsets pertaining to GPS tracking technology.
An online survey was sent out to Bobit Business Media subscribers of Automotive Fleet Magazine and Government Fleet Magazine. There were 500 respondents of the survey that comprised of several management profiles for U.S. businesses with fleets of all sizes.
The survey’s data was analyzed in the Fleet Management Technology Report which highlights the current adoption rate, thought processes in choosing a provider, the benefits expected and experienced, and the ROI found. This report is intended to provide fleet managers with insight into who is using GPS tracking software, who isn’t, and why.
Highlights:
US Adoption rate of GPS tracking software: 45%
Large fleets have the most significant adoption rate
Fleet executives choose GPS tracking providers based on monthly fees, ease of use, and ROI
66% say businesses can expect full ROI in 1 year or more
“We worked with Bobit to provide a consensus of what fleet managers across many industries and sizes expect from this growing technology," said GPS Insight’s Director of Marketing, Ryan Driscoll. "We found the results to be quite interesting and predict this report will be a useful resource for fleet-based businesses.”
Download a copy of the 2014 Fleet Management Technology Report HERE.
More Telematics

Building Smarter Cybersecurity Policies for Fleet Operations
As fleet operations become increasingly connected, cybersecurity can no longer be treated as an IT issue alone. Building effective policies requires a proactive approach that protects vehicles, data, and operational systems while ensuring employees, vendors, and technology partners follow consistent security standards.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026
AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
More detailed telematics data is giving fleets a clearer picture of what happens before a crash. Here’s why 5-second data matters.
Read More →
Mobilisights Rebrands as Mobilisights Connect
Stellantis is rebranding and expanding its B2B offerings, now offering software solutions for fleets through Mobilisights Connect.
Read More →
Can AI Really Make Fleet Drivers Safer?
Wheels’ David Glines explains how AI-powered coaching, connected vehicle data, and video telematics are helping fleets improve driver behavior.
Read More →Ford Pro Telematics Introduces Asset Tracking
Ford Pro Telematics new software update allows fleet managers more control over their vehicle data and assets with customizable dashboards and data-driven search capabilities.
Read More →
Lytx Announced LytxOne, a Unified Fleet Management Platform
Lytx recently announced the launch of LytxOne, a unified fleet management platform engineered to combine video safety, telematics, and maintenance.
Read More →
How Long Do EV Batteries Really Last?
A recent Geotab study reveals some of the factors affecting EV battery lifespan and performance.
Read More →
