Merchants Fleet announced the appointment of Matt Dyer as chief executive officer. Dyer brings decades of industry leadership and expertise to the role, including four years as CEO of LeasePlan USA.

“Matt is an exceptional leader with deep fleet expertise and a proven track record of driving transformative change,” Brad Burgess, interim co-CEO of Merchants Fleet, said. “His bold vision, collaborative spirit, and commitment to excellence make him the ideal person to guide Merchants into its next chapter. We’re excited to work together to shape a dynamic future for our company and clients.”

Dyer’s extensive career includes leadership roles across the global fleet management industry. As CEO and president of LeasePlan USA, he improved the company’s client net promoter score, implemented scalable operations, launched a portfolio of products, and invested in tech innovations, which resulted in historic growth for the company. Following the successful sale of LeasePlan USA, Dyer played a role in integrating the business with Wheels.

Before his leadership in the U.S., Dyer served as CEO of LeasePlan UK, overseeing the corporate, public sector, and SME markets. His tenure with LeasePlan also included senior roles as chief commercial officer in the UK and as managing director of LeasePlan International for LeasePlan Corporation.

In addition to his industry experience, Dyer has served as chairman of the UK trade association for the vehicle rental and leasing sector.

“Merchants’ unwavering dedication to its clients lies at the core of its success, inspiring bold innovation and a distinctive ability to think beyond conventional boundaries. I value this client commitment very highly and see it as an important vision for our business,” Dyer said. “I am honored to join the company at such a pivotal and exciting moment in its evolution and to collaborate with some of the brightest minds in the business as we redefine what’s possible for our employees, clients, and partners.”

Dyer’s appointment succeeds interim co-CEOs Brad Burgess and Kirk Hoffman, who will return to their roles as senior vice president of sales and marketing and senior vice president and chief financial officer, respectively.

Merchants’ Executive Leadership team and Board of Directors extend their heartfelt gratitude to both gentlemen for their contributions and leadership during the company’s CEO search.