Automotive Fleet
MenuMENU
SearchSEARCH

Merchants Fleet Announces Retirement of CEO Brendan P. Keegan

Keegan is stepping down after 15 years with the company. Brad Burgess, senior VP of sales and marketing, and Kirk Hoffman, CFO, will serve as interim co-CEOs.

March 11, 2024
Merchants Fleet Announces Retirement of CEO Brendan P. Keegan

Keegan joined Merchants Fleet in 2009 and became CEO in 2018.

Photo: Merchants Fleet

2 min to read


Merchants Fleet has announced the retirement of Brendan P. Keegan, chairman, CEO, and president, effective May 17, 2024. After 15 years with the company, “Keegan has decided to retire to pursue his many passions,” according to a statement from the company. 

Keegan will remain the company’s third-largest shareholder.

Ad Loading...

Brad Burgess, senior vice president of sales and marketing, and Kirk Hoffman, CFO, will serve as interim co-CEOs. Together, they bring more than 40 years of experience in the fleet management industry.

“Brendan has been a visionary leader, driving significant growth and has positioned Merchants Fleet at the forefront of the fleet management industry," said Olof Bergqvist of Bain Capital and a Merchants’ board member. "His passion, energy, and commitment to excellence have left an indelible mark on the company. We thank him for his fearless leadership and wish him the best in his retirement.”

Brad Burgess, senior VP of sales and marketing, and Kirk Hoffman, CFO, will serve as interim co-CEOs. 

Photo: Merchants Fleet

Keegan’s History at Merchants

Keegan's journey with Merchants Fleet began in 2009, initially as the company's largest client before joining the board of directors and later serving as the chair of the compensation committee.

In 2017, Keegan stepped in as a strategic advisor and interim CEO, and in 2018, he fully committed to the role of CEO, becoming the third individual ever to hold the position within the company.

Keegan was instrumental in leading a growth equity raise in 2020, securing a partnership with Bain Capital. This was followed by a successful strategic sale in 2022 to Bain Capital, and a subsidiary of Abu Dhabi Investment Authority, along with the management team, marking a significant milestone in the company's history.

Ad Loading...

"It has been an honor to lead Merchants Fleet and witness its evolution into an industry leader,” said Keegan in the statement.

“I am proud of the culture of innovation we have fostered, which has been a huge influence on our growth. As I remain the company’s third largest shareholder, I am confident in the strong foundation we have built and am extremely optimistic for the future of Merchants Fleet."

In February, Keegan was announced as co-owner and board member of Andretti Altawkilat Extreme E team. Under the Andretti Global family of racing teams, Andretti Altawkilat Extreme E is the all-electric, off-road racing team competing globally in the Extreme E championship.

More Operations

Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
A car dealership with added inscription "Every fleet vehicle eventually becomes local."
Operationsby Chris BrownJuly 15, 2026

Your Local Dealer Knows More Than You Think

Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.

Read More →
Ad Loading...
Portrait of Austin Schutte, founder and CEO of Anew Solutions, featured in Automotive Fleet's Fleet Meets series highlighting his career, leadership philosophy, and fleet industry insights.
Operationsby Faith HowellJuly 14, 2026

Fleet Meets: Austin Schutte

Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.

Read More →
Photo of Team Brown building soap box derby
Operationsby Chris BrownJuly 13, 2026

Soap Box Derby Challenge: What’s Powering Team Brown

The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
Ad Loading...
A black square with white color font text
SponsoredJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
Ad Loading...
A black square with white color font text
SponsoredJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →