Related: Merchants Fleet CEO Brendan Keegan on Bain Acquisition
Merchants Fleet Announces Retirement of CEO Brendan P. Keegan
Keegan is stepping down after 15 years with the company. Brad Burgess, senior VP of sales and marketing, and Kirk Hoffman, CFO, will serve as interim co-CEOs.

Keegan joined Merchants Fleet in 2009 and became CEO in 2018.
Photo: Merchants Fleet
Merchants Fleet has announced the retirement of Brendan P. Keegan, chairman, CEO, and president, effective May 17, 2024. After 15 years with the company, “Keegan has decided to retire to pursue his many passions,” according to a statement from the company.
Keegan will remain the company’s third-largest shareholder.
Brad Burgess, senior vice president of sales and marketing, and Kirk Hoffman, CFO, will serve as interim co-CEOs. Together, they bring more than 40 years of experience in the fleet management industry.
“Brendan has been a visionary leader, driving significant growth and has positioned Merchants Fleet at the forefront of the fleet management industry," said Olof Bergqvist of Bain Capital and a Merchants’ board member. "His passion, energy, and commitment to excellence have left an indelible mark on the company. We thank him for his fearless leadership and wish him the best in his retirement.”

Brad Burgess, senior VP of sales and marketing, and Kirk Hoffman, CFO, will serve as interim co-CEOs.
Photo: Merchants Fleet
Keegan’s History at Merchants
Keegan's journey with Merchants Fleet began in 2009, initially as the company's largest client before joining the board of directors and later serving as the chair of the compensation committee.
In 2017, Keegan stepped in as a strategic advisor and interim CEO, and in 2018, he fully committed to the role of CEO, becoming the third individual ever to hold the position within the company.
Keegan was instrumental in leading a growth equity raise in 2020, securing a partnership with Bain Capital. This was followed by a successful strategic sale in 2022 to Bain Capital, and a subsidiary of Abu Dhabi Investment Authority, along with the management team, marking a significant milestone in the company's history.
"It has been an honor to lead Merchants Fleet and witness its evolution into an industry leader,” said Keegan in the statement.
“I am proud of the culture of innovation we have fostered, which has been a huge influence on our growth. As I remain the company’s third largest shareholder, I am confident in the strong foundation we have built and am extremely optimistic for the future of Merchants Fleet."
In February, Keegan was announced as co-owner and board member of Andretti Altawkilat Extreme E team. Under the Andretti Global family of racing teams, Andretti Altawkilat Extreme E is the all-electric, off-road racing team competing globally in the Extreme E championship.
More Operations

Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
Fleet Personal-Use Charges Edge Higher in 2026
Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.
Read More →
The Future of Fleet + What’s Changing Right Now | AF News Recap
Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.
Read More →
How to Handle Vehicle Offboarding
What do fleet managers need to do when a driver leaves?
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
