Europcar Mobility Group is appointing Xavier Corouge as managing director of the Business Unit and member of the Group’s executive committee.

At this occasion, the “New Mobility” Business Unit, is rebranded “Urban Mobility,” to better reflect the addressed mobility needs.

Corouge was previously Europcar Mobility Group’s chief marketing and digital officer, responsible for marketing, e-commerce, direct sales, and customer relationship for all brands and markets.

He joined the Group in 2013 and since then, he successfully contributed to the digital transformation of the company. Prior to this, Corouge held several senior positions in the travel and digital industry, from e-commerce director at Thomas Cook Group to head of marketing and CRM at OUI.Sncf and Vivendi Group.

This appointment will reinforce and support the Urban Mobility Business Unit scale-up. Well positioned on double digit growth segments in Europe, the Urban Mobility activities of the Group experienced a +45% revenue growth in 2018; a positive trend that has been confirmed by Q1 2019 results (over 40% revenue growth for the vehicle sharing business).