Europcar Appoints New Managing Director of Business Unit

At this occasion, the “New Mobility” Business Unit, is rebranded “Urban Mobility,” to better reflect the addressed mobility needs.

Staff Writer・Editorial

Read Staff's Posts

May 30, 2019

Europcar Appoints New Managing Director of Business Unit — This appointment will reinforce and support the Urban Mobility Business Unit scale-up.
*Photo via Max Pexels.*

1 min to read

Europcar Mobility Group is appointing Xavier Corouge as managing director of the Business Unit and member of the Group’s executive committee.

At this occasion, the “New Mobility” Business Unit, is rebranded “Urban Mobility,” to better reflect the addressed mobility needs.

Corouge was previously Europcar Mobility Group’s chief marketing and digital officer, responsible for marketing, e-commerce, direct sales, and customer relationship for all brands and markets.

He joined the Group in 2013 and since then, he successfully contributed to the digital transformation of the company. Prior to this, Corouge held several senior positions in the travel and digital industry, from e-commerce director at Thomas Cook Group to head of marketing and CRM at OUI.Sncf and Vivendi Group.

This appointment will reinforce and support the Urban Mobility Business Unit scale-up. Well positioned on double digit growth segments in Europe, the Urban Mobility activities of the Group experienced a +45% revenue growth in 2018; a positive trend that has been confirmed by Q1 2019 results (over 40% revenue growth for the vehicle sharing business).

Topics:France Europcar Mobility Group Promotions Mobility Global Fleet

Originally posted on Auto Rental News

More Global Fleet

A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.