Global car rental company Enterprise has named Redspot, a family-owned Australian car rental company, as its franchise partner in Australia and New Zealand.

"We see tremendous opportunity in Australia, where the addition of a new player that's truly focused on customer service will create healthy competition for customer loyalty," said Peter Smith, vice president of Global Franchising for Enterprise Holdings, which owns and operates the National Car Rental, Alamo Rent A Car and Enterprise Rent-A-Car brands.

Enterprise Holdings, through its regional subsidiaries, operates a worldwide fleet of vehicles numbering approximately 1.5 million and a global network of more than 8,600 neighborhood and airport locations in more than 70 countries. Its Enterprise, National and Alamo brands will become operational later this year through the Redspot network at all major Australian airports, including the international gateways of Sydney, Melbourne, Brisbane and Perth, as well as in key city centers. New Zealand operations will come online in 2016, according to the company.

"This expansion is the latest milestone in our Asia-Pacific growth strategy," Smith noted. "We're careful to choose franchise partners like Redspot who not only have a history of success, but also share our values and commitment to customer service."

Redspot was founded in 1989. This relationship marks Enterprise Holdings' entry into the Australian and New Zealand markets.

"This partnership is a natural fit for us," said Dan Mekler, managing director and founder of Redspot. "Both Enterprise Holdings and Redspot started from a single location, fueled by an entrepreneurial spirit and an unwavering focus on meeting customer needs. Together, we'll continue to put travelers first, no matter what their destination is."