See Also: Backed by AI, Human Drivers Can Overcome Distracted Driving
Distracted Driving Remains Serious Problem in the Garden State
A new study finds that one in five New Jersey motorists are distracted drivers.

At any given moment, 20% of New Jersey drivers are engaging in distracted driving behaviors — from cell phone use to fidgeting with the radio.
Photo: Unsplash.com/Courtney Colew
A new study from Rowan University finds that at least 500 crashes each year since 2010 on New Jersey roadways are due to distracted driving. That translates into 25% of all fatal crashes in the Garden State and the leading cause of roadway fatalities.
In 2019, for example, distracted driving caused 159 of the 524 fatal crashes in New Jersey that claimed 558 lives.
The report, which was commissioned by the state Division of Highway Traffic Safety, was timed for release during National Distracted Driving Awareness Month.
A significant finding of the study: At any given time, one in five New Jersey drivers are not focused on the road. Rather, they are involved in an array of actions while behind the wheel — eating, fidgeting with the radio, grooming, reaching for objects, using the cell phone, and more.
The study also explored when and where distractions happen. The distraction rate on weekdays (22.9%) is slightly higher than on the weekends (22.2%). The distraction rate in peak hours is higher than the off-peak hours, while the signalized roads had a higher distraction rate than the unsignalized roads. Toll roads and non-toll roads have almost similar rates of distraction.
Regarding the overall percentage of distractions, although New Jersey has banned texting and handheld cellphone use, the category “handheld cellphone” was the leading type of distraction during both weekdays and weekends. The percentage attributed to “fidgeting/grooming” increased during the weekdays (5.5%) compared to the weekends (5.3%).
Also noteworthy, the rate of distraction was higher in the speed range of 25-35 mph compared to the other speed limits.
The comprehensive study even drills down to evaluate rates of distraction on select New Jersey roads. It was found that US 1 (25.8%) and Rt 18 (23.5%) had the highest rate of distractions while the minimum average rates of distraction are found in I-295 (22.1%), US-9 (21.2%), and Rt 55 (21.2%).
Experts say this new study helps document that distracted driving is more prevalent in the Garden State than previously known.
More Safety

NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
Fleet Cybersecurity 101: What You Need from Your Technology Vendors
From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
Distracted Driving in the Age of Smart Tech – Part 2
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
Data Rights, Risks, and Responsibilities After a Crash
What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.
Read More →
From Distraction to Detection: Strengthening Awareness in Fleet Drivers
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Read More →