Dataforce GmbH has named Marc Odinius as the organization's managing director and sole owner of the company, which offers fleet specific analysis and data pertaining to countries from around the world.

Odinius was bestowed ownership following a handover from Christoph von Gleichen, the former majority shareholder of Dataforce. As managing director, Odinius has been responsible for the national and international sales, and business- and product development.

The automotive data- and market-research company has 87 Employees, counting 27 different nationalities who reside in Frankfurt, Rome, and Beijing.

Dataforce collaborate closely with Automotive Fleet's Global Fleet Conference, where Odinius is a regular guest speaker.

Odinius graduated with a masters degree with honors in cultural studies from Lüneburg University. He started his career in the marketing statistics department of a consumer good company, who is one of the largest fleet operators in Germany.