Damien Dally is the new managing director of Fiat UK, responsible for Abarth, Fiat and Fiat Professional operations.

Dally’s appointment is the third of the Stellantis Group senior executive changes as the group continues to reorganize its brand management. It follows the appointment of new MDs for both Citroen and Peugeot in the UK.

He brings extensive experience gained with FCA brands over a 21-year period, including head of commercial development - Jeep brand EMEA, and management of Fiat Chrysler international sales operations.

Most recently, Dally was head of brand for Alfa Romeo and Jeep UK. In his new role, he will report to Paul Willcox, senior vice president and group managing director, Stellantis UK, who said about Dally’s appointment:

“Damien’s 21 years’ experience within the business and deep understanding of the individual brands will help guide the business towards its successful emission free future.”