Automotive Fleet
MenuMENU
SearchSEARCH

Conference on Advanced Driver Assistance Systems Set for March

In its fourth consecutive year, the ADAS Sensors 2019 conference led by Microtech Ventures will be held from March 20 to 21 at The Henry Hotel in Dearborn, Michigan, and will focus on new developments and future requirements in advanced driver assistance systems technologies.

February 27, 2019
Conference on Advanced Driver Assistance Systems Set for March

Attendees of the 2018 ADAS Sensors event participate in an in-car demo at the Michigan event.

Photo courtesy of ADAS Sensors.

1 min to read


In its fourth consecutive year, the ADAS Sensors 2019 conference led by Microtech Ventures will be held from March 20 to 21 at The Henry Hotel in Dearborn, Michigan, and will focus on new developments and future requirements in advanced driver assistance systems technologies.

These technologies include video, radar, LIDAR, as well as ultrasonic and infrared sensors. They are being increasingly utilized by original equipment manufacturers and Tier 1 suppliers. The conference will explore emerging trends surrounding these various technologies — including their impact on roadway safety.

Ad Loading...

ADAS provides technology for safer and better driving, including collision and pedestrian avoidance, lane departure warnings, rain detection, sign recognition, automatic parking, driverless systems, and more.

The ADAS market was estimated at $32 billion in 2017 and is expected to reach $60 billion in 2025. Through in-depth presentations and discussions, thought leaders in the field will examine the factors driving market growth as well as the consumer demands that will shape future developments.

Topics that will be explored include emerging applications; impacts of enabling artificial intelligence, as well as virtual and augmented reality for ADAS applications; future of networked mobility; ADAS sensors and functional safety; and reliable testing methodologies and techniques.

ADAS Sensors 2019 will also include a Startup Showcase and in-car technology demos.

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →