Global tire and rubber products producer Bridgestone Corporation has partnered with Amazon Web Services, Inc. (AWS) in which AWS will serve as Bridgestone’s strategic cloud provider to support the company's sustainable mobility solutions.

With AWS, Bridgestone hopes to accelerate the creation of digital platforms to launch new customer solutions, improve data analysis and streamline IT operations. In particular, Bridgestone plans to develop a fleet solutions and service-centric marketplace. providing fleet managers a selection of services to proactively assess needs and reduce downtime.

“With these digitally enabled solutions, fleet managers will have greater insights into the health of their fleets, proactive maintenance needs, access to a broad network of service providers, and scheduling and digital payment options that ultimately unlock customer and social value,” according to a company statement.

“Using AWS platforms, we will transform the way we provide services and solutions to our customers to enhance the digital customer experience Bridgestone offers while also modernizing our business operations and improving data analytics capabilities,” said Paolo Ferrari, joint global COO, Bridgestone Corporation, and President & CEO, Bridgestone Americas.

To help build “cloud fluency” throughout its organization, Bridgestone will provide, over the next five years, training resources and ongoing education to several hundred technology professionals across geographies.

In addition, Bridgestone will migrate its North American data centers to AWS and will continue building new system application and products environments on AWS, a move that will help the tire manufacturer achieve greater sustainability through decreased energy usage and reduction in hardware asset waste.