AVILOO, an independent battery diagnostics company for electric vehicles, officially announced the appointment of Brett Lippel as CEO of AVILOO North America. Lippel is now formally introduced into this leadership position as he drives AVILOO’s nationwide adoption of its advanced battery-testing technology.
The U.S. EV market continues to grow rapidly, particularly the used‑EV segment. AVILOO offers the industry’s first manufacturer‑independent, validated battery diagnostic that provides an accurate assessment of an EV battery’s actual condition rather than relying solely on Battery Management System (BMS) data.
AVILOO Global CEO Marcus Berger emphasized the importance of Lippel’s appointment in this phase of expansion, noting that the company has found “a proven expert from the automotive sector” who brings not only deep market knowledge but extensive industry relations. “We are truly excited that we were able to bring on board a proven expert from the automotive industry, with Brett. We can see how passionately he takes on this mission, and we are confident that thanks to his know‑how and dedication, we will make a decisive step toward realizing our goals in the United States”, Berger said.
Lippel reflected on his responsibilities and explained that stepping into the position has only strengthened his belief in AVILOO’s impact: “This new responsibility is incredibly exciting, and I’m glad to be part of the outstanding AVILOO team. I am one hundred percent convinced by the product, and I believe our independent battery certificate is exactly the tool the industry needs to sustainably revolutionize the used EV market in the coming years.”
Transparency in the Used‑EV Market
With over 20 years of leadership experience across automotive, mobility, fintech, logistics, and SaaS, Lippel brings a background in scaling organizations, building nationwide partnerships, and leading high‑performance teams. He has previously held senior roles, including SVP at ShipYourCarNow.com, CEO of Lendgistics, and president of Midway Auto Group, and was part of the early leadership team at TrueCar during its rapid growth phase.
In his new role at AVILOO, Lippel intends to leverage his broad network and operational expertise to accelerate the availability of AVILOO’s independent battery testing across dealerships, fleets, remarketing partners, and OEMs. His mission is to establish independent battery diagnostics as a new national standard of trust in EV transactions.
