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BMW Reaches 1M-Vehicle Milestone in South Africa

Recently, the one-millionth vehicle — a BMW 3 Series Sedan — rolled off the assembly line at BMW’s South African manufacturing plant in Rosslyn, Pretoria.

by Staff
February 27, 2015
BMW Reaches 1M-Vehicle Milestone in South Africa

Photo: BMW

1 min to read


Photo: BMW

The one-millionth vehicle — a BMW 3 Series Sedan — has rolled off the assembly line at BMW’s South African manufacturing plant in Rosslyn, Pretoria. The production anniversary was celebrated during a visit by Harald Krüger, member of the Management Board of BMW AG responsible for production.

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“Globalization has been an inherent part of our corporate strategy for more than four decades. Established in 1973, plant Rosslyn was BMW Group’s first foreign plant and represents a cornerstone of our global production network with presently 30 sites in 14 countries. To this day, the South African production site remains a vivid example of a successful market entry through local production,” Krüger said.

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BMW cars made in South Africa are also successful on the international stage. Since its inception, and before the establishment of a dedicated international automobile industry, BMW South Africa has exported cars. In 2014, BMW 3 Series Sedan exports from Plant Rosslyn increased by over 17 percent, according to the automaker.

BMW South Africa directly and indirectly employs over 43,000 people: more than 3,700 associates at the plant and at the national sales organization, as well as over 3,700 dealership staff and some 36,000 first-tier supplier employees. In 2014, the more than 2,900 workers at the Rosslyn plant built 68,771 BMW 3 Series Sedans for the local and export markets, according to the automaker.

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