BASF is Exclusive Supplier for Chery's Brazilian Operations
BASF’s Coatings division is the sole supplier of automotive coatings for the new plant opened by Chinese automaker Chery in Jacarei, Brazil, which started operations in August.
BASF’s Coatings division is the sole supplier of automotive coatings for the new plant opened by Chinese automaker Chery in Jacarei, Brazil, which started operations in August. The shades that BASF will supply are red, white, black, silver and gray. Not only the metal, but also the plastic parts will be painted with BASF’s technology. The supply agreement between BASF and Chery includes waterborne coatings and the cathodic e-coat CathoGuard 800.
The cathodic e-coat is the first layer of the automotive paint system. CathoGuard 800 is an alternative to conventional products that often contain tin, according to the companies. The product has a low solvent content and provides material savings due to its high efficiency.
“In addition, the high level of CathoGuard 800 penetration ensures extra protection against corrosion,” said Fabian Garcia, BASF key account manager for Automotive OEM Coatings in Brazil.
Earlier this year, BASF invested €2.5 million in its Demarchi Coatings site, located in the state of São Paulo, Brazil, to expand its capacity to service Brazil’s automotive industry with waterborne automotive coatings.
In these products, the water replaces most organic solvents, reducing emissions of VOCs (volatile organic compounds) without impairing the quality of the coating or the color tone.
More Global Fleet

Proven Ways to Reduce Work Truck Downtime
The age-old problem of downtime will always be a reality, but with new strategies at hand, fleets have more ways to keep trucks on the road longer.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →Automotive Fleet's Guide to Fleet Electrification
Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!
Read More →
Sumitomo Rubber Industries to Acquire Viaduct
Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.
Read More →
AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection
Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.
Read More →

