AutoNation and MSN Carpoint Join Forces
AutoNation Inc., an online automotive retailer, and MSN Carpoint, a car-buying and ownership Web site, have announced an agreement that makes AutoNation the primary distributor of Carpoint customer sales leads. The agreement dramatically expands Carpoint’s national dealer coverage to ensure that online car buyers can easily find the car they want at a nearby dealer. As part of the three-year agreement, AutoNation begins initial distribution of Carpoint’s sales leads this March, leading to full distribution by June. To serve Carpoint dealers, AutoNation will leverage its existing e-commerce infrastructure, which already serves online sales leads from shopping sources such as AutoVantage.com and many other major consumer portals to AutoNation’s 400 dealership franchises and more than 1,600 dealership franchises outside of AutoNation’s retail network. Carpoint and AutoNation will also use customer demand data to dramatically expand Carpoint’s dealer network.
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