Automotive Fleet
MenuMENU
SearchSEARCH

Audi Pilots Luxury Concept for Quick EV Charging

The premium approach comes with a lounge and exclusive reservations for electric vehicle owners. The project aims to test operations and acceptance for a possible serial roll-out of charging stations.

May 24, 2021
Audi Pilots Luxury Concept for Quick EV Charging

A lounge will provide Audi EV customers with an upstairs loung area to wait while their vehicles charge and enjoy a  variety of amenities, such as snacks, drinks and non-food items.

Image: Audi

3 min to read


Audi’s electric offensive is picking up speed: For the first time ever, more than half of the newly introduced models are electrified in 2021, according to a May 21 press release.

The recently introduced Q4 e-tron series offers a step into premium electric mobility and is also part of the company's electrification strategy. With the growing number of electric models, the requirements for the charging infrastructure will also expand. A solution to peak demands in the future could be the Audi charging hub. The concept calls for high-power charging (HPC) stations that can be reserved in advance to provide a high level of planning security. A lounge area directly nearby will provide an attractive, premium place to pass the time.

Ad Loading...

Flexible and Sustainable Concept: 2.45 Mwh Storage

Cubes form the foundation of the Audi charging hub. The flexible container cubes fulfill various technical requirements and house charging pillars as well as used lithium ion batteries for energy storage. The use of second life modules from disassembled development vehicles doesn’t just give the battery cells a new, sustainable purpose – it also provides ancillary storage for direct current. This makes complex infrastructure with high-voltage lines and expensive transformers unnecessary.

Thanks to this huge interim storage – about 2.45 Mwh – the six charging stations, which have a charging output of up to 300 kW, only need a standard 400 volt high-voltage hook-up. That makes output starting at 11 kW per cube sufficient to be able to fill the three storage modules with a total capacity of 2.45 MWh continually and to charge them overnight. Photovoltaic modules on the roof provide additional green energy. This not only makes it easier to selection possible locations, it also reduces the planning time required and the costs while also saving resources. In addition, the modular concept provides maximum flexibility and scalability.

The hub can be transported, installed and adapted to the individual location quickly – mostly independent of local network capacities.

"A flexible high-performing HPC charging park like this does not require much from the local electricity grid and uses a sustainable battery concept," says Oliver Hoffmann, Member of the Board for Technical Development of Audi AG. "Our customers benefit in numerous ways: from the ability to make exclusive reservations, a lounge area and short waiting times thanks to high-performance charging. This is consistent with the premium concept.”

Premium: Lounge Area Upstairs

It only takes a little longer than a coffee break to charge an electric Audi. The Audi e-tron GT, for example, reaches a charging capacity of up to 270 kW. That allows it to charge enough energy for up to 100 kilometers in about five minutes, with a charge from 5% to 80% taking about 23 minutes under ideal conditions. A lounge will provide Audi customers with a modern upstairs lounge area offers a variety of amenities, such as snacks, drinks and non-food items.

Ad Loading...

Trials and Practical Test: Pilot to Launch in Late Summer

Audi is searching for a location in Germany for the charging hub pilot project and talking with possible partners. It plans to start operating the pilot project in the second half of the year. The findings about daily operations and customer acceptance will help Audi decide how best to implement the concept further.

“We are testing what the optimal technical solution is in a very realistic way," Hoffman adds. "The focus in doing so is firmly on the needs of our customers." The plan for the pilot phase also calls for drivers of other brand cars to be able to use charging stations that are open and not reserved as well as parts of the lounge.

Originally posted on Charged Fleet

More Green Fleet

a GM Energy Pass charging station
Green Fleetby News/Media ReleaseJuly 29, 2026

ChargePoint Now Available in Energy Pass

ChargePoint and additional planned charging network integrations were added to GM's Energy Pass.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
a Slate EV preview thumnbail
Green Fleetby Chris BrownJuly 14, 2026

First Look: Slate Auto's Electric Fleet Pickup

Could an affordable, modular EV pickup make electrification more practical for fleets?

Read More →
Yellow Slate pickup truck on a platform.
Green Fleetby Martin RomjueJune 26, 2026

Slate Debuts Colorful, Unique EV Models

A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.

Read More →
Yellow Slate Fastback on a raised platform in a warehouse.
Green Fleetby Martin RomjueJune 25, 2026

Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets

Everything about this EV is counterintuitive and understated, making it stand out from the crowd.

Read More →
Ad Loading...
Rendering of electric vehicles charging beneath a solar-panel canopy, illustrating Inspiration Mobility Group’s acquisition of Electrada assets to expand commercial fleet electrification services.
Green Fleetby News/Media ReleaseJune 17, 2026

Inspiration Mobility Acquires Key Electrada Assets

Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Ad Loading...
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →