ARI Fleet in the U.K. has appointed former Alphabet executive Jo Ewen to lead one of its fleet management divisions.

With 32 years’ automotive experience, Ewen will take the role of director of ARI Fleet’s Complete Brand, which provides data insights and SMR fleet management services.

“There is a real opportunity in the marketplace to deliver great customer service and ARI is a business that is taking advantage of this,” Ewen says. "ARI has a reputation for being very people-oriented and that is super-important to me.

“People make the difference in a business and the customer service culture at ARI was very evident both throughout the entire process of joining the business and talking with other industry peers.”

Ewen joins from leasing and mobility provider Alphabet, where she was general manager of direct sales. Her CV also includes executive positions at LeasePlan and TR Fleet as well as running her own fleet consultancy. She gained further experience with roles at FMG, Europcar, and RAC Motoring Services.

“One of the key things I’ll be doing is making sure we continue to take advantage of the great customer service we offer while building on our use of data to drive outcomes for our customers,” added Ewen.

ARI Fleet, a brand of the Holman Enterprises automotive group, launched the Complete Brand in May 2021 along with its sister operation, the Complex Brand. The latter offers fleet management for businesses needing compliance, legislative, and regulatory requirements.