American Traffic Solutions Relaunches as Verra Mobility

American Traffic Solutions has rebranded itself as Verra Mobility Corp. to reflect the company's broader, global aspirations to become a smart mobility provider to help commercial fleets navigate toll, photo enforcement, parking fees, and other logistical challenges, the company has announced.

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July 19, 2018

American Traffic Solutions Relaunches as Verra Mobility — American Traffic Solutions has rebranded itself as Verra Mobility Corp.
Photo courtesy of Verra Mobility.

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The company also hopes to develop solutions to help goverment fleets.

Verra Mobility, which will continue to be based in Mesa, Ariz., emerges out of a series of acquisitions involving the former company, which was acquired by Los Angeles-based private equity firm Platinum Equity in June of 2017. In early March, the company acquired Highway Toll Administration LLC. The company also acquired United Kingdom-based Euro Parking Collection plc.

The new name is a portmanteau of the Latin words ver, meaning truth, and terra, meaning earth. The name signifies the company's efforts to move the world with smart mobility solutions, according to a June 7 announcement. The company now operates in the U.S. and 15 countries in Europe with 700 employees.

In addition to its acquisitions, the company also continues to manage red-light, speed, and school bus stop-arm camera enforcement in New York City, Dallas, Chicago, Seattle, and Washington, D.C.

Related: American Traffic Solutions Parent Acquires Toll Management Company

Topics:American Traffic Solutions Parking Toll Management Branding Mobility Services Safety

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