Alphabet Marks 25-Year Milestone with Healthy Portfolio

The BMW subsidiary group looks forward to a sustainable future amid promising growth from the past fiscal year.

Cindy Brauer・Former Managing Editor

March 25, 2022

Alphabet Marks 25-Year Milestone with Healthy Portfolio — It was a good year for the Alphabet Group, which enjoyed a sales growth of over 75%.
[EMPTY CREDIT]

1 min to read

Fleet mobility solutions company Alphabet celebrates its 25^th corporate anniversary with a solid 700,000-vehicle portfolio and plans to expand digital products and services in 2022.

Despite the pandemic and semiconductor crises, Alphabet saw its 2021 order volume increase by nearly 250,000 vehicles, a more than 18% rise compared to the previous year. The growth figures include a 77% surge – some 46,000 units – in battery-electric and plug-in hybrid vehicles.

The Business grew by around 77% in total compared to the previous year, reaching a peak in the field of xEVs.

The company will launch a brand-new Self Service Portal, offering one digital entry point for fleet decision makers to Alphabet products and services. The AlphaGuide smartphone app also will be fully updated.

Declaring sustainability the company’s “guiding principle for the future,” Alphabet International CEO Markus Deusing says the company will increase the electrified vehicle share of new business up to 30% this year and “will continue our mission of driving awareness and demand for sustainable, greener fleet options.” Alphabet has been electrifying fleets with AlphaElectric since 2013.

Founded in 1997 in the United Kingdom as a fleet management subsidiary of the BMW Group, Alphabet today offers funding, short- and long-term rentals, car-sharing programs, and flexible mobility options. Its steadily enlarging footprint now includes 31 markets worldwide.

Topics:EVs BMW Alphabet Sustainability Global Fleet

More Global Fleet

A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.