Related: Driving Monitor Service Aligns Under the SambaSafety Brand
ABRY Partners Secure Majority Stake in SambaSafety
SambaSafety has entered into a definitive agreement with ABRY Partners, a private equity firm, that will lead to a reorganization of the company.
SambaSafety has entered into a definitive agreement with ABRY Partners, a private equity firm based in Boston, Mass., that will lead to a reorganization of the company.
This agreement will accelerate the company's growth strategy and the ongoing development and sales of the SambaSafety driver risk management platform.
SambaSafety’s Software as a Service (SaaS) solutions provide driver risk technology and information to employers, insurance, background screeners and fleet management companies.This enables companies with commercial and non-commercial fleets to easily identify and address unsafe driving behavior and take the appropriate actions necessary to maintain the safety of drivers, passengers and the communities in which they live and work.
“ABRY’s strong technology experience aligns with SambaSafety’s objectives and enables us to confidently enter our next phase of growth—benefiting our customers, partners and employees,” said Richard Crawford, CEO of SambaSafety.
Terms of agreement have not been disclosed, the transaction is anticipated to close within 30 days. SambaSafety will maintain its headquarters in Albuquerque, NM.
More Operations

Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
Growing legal exposure can put fleets at risk. Here's one company's approach.
Read More →

