Automotive Fleet
MenuMENU
SearchSEARCH

2012 Green Fleet Conference: Developing a Plan to ‘Green’ a Truck Fleet

SCHAUMBURG, IL – Tackling the challenge of “greening” medium-duty trucks was the focus of one of the conference sessions at the 2012 Green Fleet Conference, with the NTEA’s Fleet Relations Director Bob Johnston presenting a plan truck fleets can follow to successfully meet their sustainability goals.

by Staff
October 2, 2012
2 min to read


SCHAUMBURG, IL – Tackling the challenge of “greening” medium-duty trucks was the focus of one of the conference sessions at the 2012 Green Fleet Conference, with the NTEA’s Fleet Relations Director Bob Johnson presenting a plan truck fleets can follow to successfully meet their sustainability goals.

The goal of the plan, Johnson said, is for the fleet manager to determine his or her fleet options and match them to the correct fleet application. He outlined several major factors to consider in the plan, including duty and drive cycle, capital investment, ROI, vehicle availability, and fuel availability.

To start, he suggested that the fleet define the drive cycle for its vehicles. To do so, he said the fleet manager needs data. He noted that many fleets have multiple drive cycles, for example in urban, suburban, and rural areas. One tool fleets can use that Johnson identified is from the National Renewable Energy Laboratory (NREL) and is called Fleet DNA, which calculates the kinetic energy requirements for a vehicle. When combined with the NREL DRIVE program, using this tool can match a vehicle to the energy model developed by Fleet DNA based on known drive cycles.

The next stage in the planning process is to match available technologies to objectives. Johnson emphasized that “one size does not fit all” applications in a fleet. Fleets must take into account operational and financial considerations when it comes to selecting a vehicle and related technologies. Operational considerations include possible range limitations, payload factors, and vehicle flexibility.

Next, cost considerations include the initial vehicle acquisition costs, infrastructure costs (he cautioned not to overlook the costs of training and new equipment when evaluating infrastructure) alternative-fuel costs, possible regulatory non-compliance costs, and the overall return-on-investment for a specific alternative-fuel vehicle.

Overall, the plan to green a truck fleet involves many factors. Johnson said that although you want to green your fleet, you always want to reduce your operating costs. He added that fleet managers always have a responsibility to the fleet as well as the environment.

By Greg Basich and Lauren Fletcher

Changed spelling of Johnston to Johnson, 10/5/2012, 10:14 a.m.

More Green Fleet

Sketch of chassis cab truck.
Green Fleetby Chris BrownMarch 9, 2026

Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks

Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.

Read More →
SponsoredFebruary 26, 2026

MOVING ON FROM DEBATE: A Guide for Fleet Managers Who Just Want To Get Electrification Done

Fleet managers are done with the debate—and focused on execution. Learn how to build a practical electrification strategy that aligns infrastructure, operations, and financing while keeping costs controlled and deployment scalable with support from Blink Charging. Discover how smart planning today positions fleets for long-term performance and ROI.

Read More →
EV charging symbol
Green Fleetby Chris BrownFebruary 12, 2026

U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge

New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?

Read More →
Ad Loading...
SponsoredFebruary 6, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
A side view of the yellow, blue, and red Slate Auto electric pick-up truck and SUV
Upfittingby Martin RomjueDecember 8, 2025

How To Upfit Electric Work Trucks and Vans

The biggest challenge lies in balancing additional equipment and accessories with EV battery capacity and range.

Read More →
Green Fleetby Martin RomjueDecember 4, 2025

How Fleets Can Adjust Approaches To EV Adoption

With the expiration of federal incentives, EV success now hinges less on government policy and more on discounts, battery tech progress, increased range, and broader infrastructure.

Read More →
Ad Loading...
Panelists on stage at FFC.
Fleet Forwardby Martin RomjueOctober 29, 2025

Despite World Troubles, Forward Thinking Guides Fleets

Fleet operators shared their challenges during an annual conference that embraced the latest advances across all aspects of running private- and public-sector vehicles.

Read More →
Illustration of GM Energy’s vehicle-to-home system showing an electric truck connected to home power storage, the grid, and GM Energy Cloud through the myOwner app.
Green Fleetby News/Media ReleaseOctober 28, 2025

GM Energy Details Partnerships and Targets for Public Charging Build-Out

EVgo, Pilot, ChargePoint and IONNA named; goal is 35k GM-invested DC stalls by 2030, with customer-experience upgrades at sites.

Read More →
Chart showing September 2025 EV sales. New EV sales totaled 147,716 units, up 44% year over year, and used EV sales hit 40,569 units, up 76%, marking strong third-quarter performance.
Green Fleetby News/Media ReleaseOctober 23, 2025

Q3 Electric Vehicles Sales Hit Record High

EV buyers took advantage of the final federal tax credit days, while average prices edged up for new EVs and continued to decline for used models.

Read More →
Ad Loading...
A green vertical bar graph chart showing the rises and dips in quarterly EV sales since early 2022.
Green Fleetby News/Media ReleaseOctober 10, 2025

EV Sales Hit Record in Q3 Before Incentives Expire

But most OEMs record low-volume sales, which means EV profitability remains a distant dream for nearly every automaker.

Read More →