George Frink joined General Motors in 1966 to help the automaker boost its corporate fleet activity through the GM Fleet Section. In 1974, he was named director of fleet sales at the Buick division and in 1976 was promoted to director of marketing for the division.
In 1978, Frink succeeded Robert Berg and was promoted to Chevrolet Division director of fleet sales. In 1992, when GM consolidated its divisional fleet operations, he was named director of the newly created GM North American Operations (NAO) Consolidated Fleet Operations.
Frink worked in the fleet business for 30 years, retiring from GM in August, 1996.
He passed away from cancer October 25, 2007. He was 70.