Steve Bloom, the former president of Enterprise Fleet Management, began his career with Enterprise in 1983 as a management trainee at an Enterprise Rent-A-Car branch in Southern California. Bloom eventually moved over to the retail leasing division in 1987. In 2001, Bloom was named senior vice president overseeing Enterprise Fleet Management, and was later promoted to president of Enterprise Fleet Management in 2012. Bloom retired in 2016. He was inducted into the Automotive Fleet Hall of Fame in 2017.