MENU
SEARCHInsight Lane delivers Colin Sutherland’s perspective from the intersection of leadership and innovation, blending his 25+ years shaping the fleet telematics industry with his vantage point as owner of BBM. In each post, Colin connects technology innovation with practical fleet management to help you navigate the road ahead.
If AI is still “training,” why is it already publishing, summarizing, and profiting from the work of creators? In this provocative Insight Lane column, Colin Sutherland challenges the industry’s most convenient narrative—and asks a simple question: when does training become extraction, and why is credit still optional?
Read More →
China didn’t just bet on EVs. It used them to cut oil dependence at scale. Here’s what that strategy reveals and why smart fleets should be paying attention.
Read More →
When the US’s largest EV manufacturer discontinues a model, it gives me pause to consider the software that drives it.
Read More →
Here's why software features shouldn’t be allowed to dictate your business goals.
Read More →
The fleet world has been transformed by technology, so a choice must be made: how do we discern when to use AI and when not to?
Read More →
“Fleet manager” wasn’t a title then, but Quartermasters and Wagon Masters lived the job on the road to independence.
Read More →
