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Shelley Mika

Freelance Writer

Shelley Mika is a freelance writer for Bobit Business Media. She writes regularly for Government Fleet and Work Truck magazines.

In addition to her magazine work, Shelley creates marketing, advertising, and other promotional materials for clients large and small across the United States. Shelley is also devoted to helping companies build iconic brands and identify and communicate their unique value proposition. A self-proclaimed “word nerd,” Shelley thrives on helping companies and individuals achieve their goals through the power of language.

These experiences have allowed Shelley to specialize in many areas, including fleet, technology, transportation, insurance, education, engineering, consulting and fitness, but she’s truly passionate about any subject that lets her work with words.

Shelley has a bachelor’s degree in English from the University of Nebraska and a master’s degree in English Literature from the University of Connecticut. In addition to her freelance career, Shelley is a communications and content marketing manager for a Fortune 150 company.

Articlesby Shelley MikaOctober 11, 2017

Terminix Makes Safety a Core Value

Safety is a core value at Terminix, and the pest control company demonstrated its importance by awarding one of its safest drivers a Ford F-150.

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Articlesby Shelley MikaJune 12, 2017

Get to Know Your Truck Fluids: Additives

Keeping gasoline and diesel engines running smoothly and efficiently is important to efficient fleet operations. Understanding additives can help.

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Articlesby Shelley MikaMarch 6, 2017

Know Your Fluids: Coolants and DEF

Fluids are critical for fleet health — are you current on your fluid knowledge? In part two of this three-part series, how to make the right choices about and maintain coolant and fluid options are shared.

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Articlesby Shelley MikaFebruary 23, 2017

Know Your Fluids: Oils

Fluids are critical for fleet health — are you current on your fluid knowledge? In part 1 of this three-part series, making the right choices about which oil to use, maintenance needs, and more are shared.

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Articlesby Shelley MikaSeptember 9, 2016

IARA’s Centralized Vehicle Data Repository Arrives

The new Centralized Vehicle Data Repository offers a single place for remarketers to access build data, MSRP, recall, and warranty information at the VIN level — and potentially see better pricing as a result.

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Articlesby Shelley MikaJune 13, 2016

Current Trends in Mobile Resource Management

In the early days, telematics were synonymous with GPS. Today, they do so much more. The 2016-2017 U.S. Mobile Resource Management Systems Market Study tells us what’s going on in the market now.

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Articlesby Shelley MikaMarch 7, 2016

Taking the Right Steps in Vehicle Acquisition

The process of purchasing new vehicles isn't as simple as it looks. There are best practices fleets can use to make sure they get the right vehicle for the right price.

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Articlesby Shelley MikaJuly 6, 2015

How Driver Performance Scores Can Improve Safety

In 2010, the Valspar Corporation started seeing an increase in crashes in one of its business units. As a first step, it put together a team to reverse the trend and they were able to create the Driver Performance Program.

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Articlesby Shelley MikaMay 11, 2015

Finding Unity in a Decentralized Fleet

With more than 90 individual client fleets, CBRE, Inc., manages a highly decentralized fleet. But, with one eye trained on meeting individual needs and the other on running a high performing fleet, keeping its customers’ bottom line in mind is one key to continued success.

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Articlesby Shelley MikaApril 21, 2015

An Affordable Way to Comply with Diesel Emissions Standards

New diesel emissions control systems significantly reduce four main emissions at a lower cost. The technologies have the additional advantage of improving vehicle performance.

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