Automotive Fleet
MenuMENU
SearchSEARCH

XL Adds Fully Electric Platform to 'Product Roadmap'

Eric Foellmer says XL's plan is to continue supplementing the electrification strategy of the OEMs, which includes its present hybrid and plug-in hybrid systems and eventually an all-electric system.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
August 5, 2019
XL Adds Fully Electric Platform to 'Product Roadmap'

A plug-in hybrid (PHEV) upfit for both the Ford F-150 and F-250 models has been added by XL in that last two years.

[EMPTY CREDIT]

3 min to read


Amidst the recent flurry of news on the electrification of trucks, XL, makers of electrification systems for commercial vehicles, shares its perspective on the electric vehicle market and its strategy moving forward.

XL has served fleets exclusively since its inception in 2009. However, it’s the consumer side that has driven much of the excitement in vehicle electrification to date, says Eric Foellmer, XL’s director of marketing.

Ad Loading...

“Tesla has done a great job of getting the mainstream talking about and accepting electric vehicles, not just as a science experiment, but as a luxurious and exciting car to drive,” Foellmer says. “And (Tesla has) really helped to drive charging infrastructure, incentive programs, and tax rebates.”

When it comes to electric trucks, near-term developments are also focused on the consumer space, particularly the luxury market. “The Rivian (R1T electric pickup) and Tesla pickup may be stylish and versatile, but they won’t necessarily be designed with the needs of fleets in mind,” Foellmer says.  “Fleets will continue to gravitate toward the tried and true models they’ve always relied on, and those are the units we focus on electrifying.”

In addition to its hybrid-electric system, XL has added in the last two years a plug-in hybrid (PHEV) upfit for both the Ford F-150 and F-250 models.

The PHEV system isn’t designed to take over full propulsion of the truck; rather, it works in tandem with the standard engine to increase MPG by 50% and reduce CO2 emissions by 33% over the standard models, while the factory performance and warranty remain intact.

Earlier this year, Ford announced plans for a hybrid F-150, purportedly arriving in late 2020, and recently released a video tease of a fully electric F-150. Considering this news, what are XL’s plans?

Ad Loading...

[EMPTY CREDIT]

“Our plan has always been to supplement the electrification strategy of the OEMs,” Foellmer says. “(Ford’s plans are) a big part of why we came out specifically with a plug-in hybrid version of the F-150, because we knew there was going to continue to be a gap, a niche that (Ford) is not intending to fill immediately.”

“It’s been our model to progress from a hybrid system to a plug-in hybrid system, and then, eventually, to an all-electric system. It’s in our product roadmap to release all-electric versions of our products.”

As of now, XL isn’t releasing a timeline or further details for a full electrification system.

Some tipping points likely need to be reached in terms of battery technology to reduce size, weight, and cost, Foellmer says. And he isn’t counting on a cross-country rollout of EV charging stations to adequately handle fleet needs anytime soon: “The research that I'm seeing suggests that a fully mature charging infrastructure could be over a decade away, not single-digit years away.  But progress is certainly being made.”

Electrification — particularly when it comes to commercial trucks and charging them — figures to be a longer development process than the passenger car side. With that, Foellmer sees unmet electrification needs of fleets that can be filled today and well into the future with hybrids and plug-in hybrids.

Ad Loading...

“As we continue to move into the full EV space, it's an exciting time to be part of the industry while all these changes are happening,” he says.  “There have been a great many developments made over the past decade, but that pales in comparison to what’s in store for the decade to come.”

Subscribe to Our Newsletter

More Fleet Forward

seminar card for Gray Fleet Risk session at Fleet Forward Conference
Fleet Forwardby StaffJuly 24, 2026

Is Your Grey Fleet Creating an Unmanaged Safety Risk?

NCR Atleos Fleet Manager Jose Rocha will join Cardata and SambaSafety experts at Fleet Forward Conference to examine how fleets can extend safety oversight to every employee who drives for business.

Read More →
speaker image for Fleet Forward Conference session on agentic AI
Fleet Forwardby StaffJuly 22, 2026

Agentic AI Session at FFC Will Help Fleets Turn Data Into TCO Action

Mike Albert Fleet Solutions and Motorq will show how agentic AI can uncover maintenance, fuel, and utilization savings buried across disconnected fleet data.

Read More →
Graphic featuring the seven 2026 Fleet Hall of Fame nominees: Elsie Lucia, John Dmochowsky, Lee Miller, Frank Memolo, Roger Peterson, Mark F. Petersen, and Dave Durepo.
Fleet Forwardby Faith HowellJuly 21, 2026

Voting Opens for 2026 Fleet Hall of Fame

See the nominations for the 2026 Hall of Fame and select your choice for this year's class!

Read More →
Ad Loading...
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
visionary finalists
Fleet Forwardby Faith HowellJuly 16, 2026

7 Fleet Professionals Named Finalists for the 2026 Fleet Visionary Award

Meet the 2026 nominees for the Fleet Visionary Award.

Read More →
a graphic of the 9 finalists for the 2026 fleet manager of the year
Fleet Forwardby Faith HowellJuly 15, 2026

9 Fleet Leaders Nominated for the 2026 Fleet Manager of the Year Award

Meet the nine finalists for the 2026 Fleet Manager of the Year Award.

Read More →
Ad Loading...
title card for the 2026 Fleet Forward Conference
Fleet Forwardby StaffJuly 13, 2026

Fleet Forward Conference to Debut First Registration-Based Analysis of Largest Commercial Fleets

The session will deliver an exclusive first look at registration data covering more than 1.5 million commercial vehicles, offering one of the industry's most detailed views of the private fleet market.

Read More →
Collage of Fleet Forward Conference photos and Registration Open wording
Fleet Forwardby StaffJuly 7, 2026

Registration Opens for 2026 Fleet Forward Conference

Held on the East Coast for the first time, the Washington, D.C.-area event features expert-led education, a new IIHS Crash Test Experience, and collocation with the NAFA’s Fleet Safety Symposium.

Read More →
Composite graphic featuring portraits of NAFA’s 2026 Fellows: Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing and Cedric Roberts, recognized for fleet leadership and service.
Fleet Forwardby News/Media ReleaseJune 11, 2026

Earley, Mossing Named to NAFA's 2026 Class of Fellows

The honor recognizes five outstanding professionals whose leadership, service and contributions have made a significant impact on NAFA and the fleet management profession.

Read More →
Ad Loading...
Attendees watch a live vehicle crash test at the IIHS Vehicle Research Center, where fleet professionals can observe safety testing and advanced crash-avoidance technologies in action.
Fleet ForwardJune 4, 2026

Fleet Forward Conference Adds IIHS Crash Test Experience for 2026 Attendees

Attendees will witness a live crash test, tour the IIHS Vehicle Research Center, and experience advanced crash-avoidance technologies firsthand.

Read More →