Market Snapshot: New Zealand Fleet Market
New Zealand's new vehicle market hit record numbers of registrations in January, according to the country's Motor Industry Association. The growth is attributed to a strong national economy, a robust car rental market driven by a vibrant tourism industry, and an ongoing influx of immigrants into the country who require transportation.
New Zealand's new vehicle market hit record numbers of registrations in January, according to the country's Motor Industry Association (MIA). Industry data showed that 13,823 new vehicles were registered in January, which was 16% higher than January 2016. The majority of new vehicles sold in New Zealand are to business and fleet buyers.
This was the strongest-ever start to a new sales year, according to the MIA, which attributed the growth to a strong national economy, a robust car rental market driven by a vibrant tourism industry, and an ongoing influx of immigrants into the country who require transportation.
In addition, new-vehicle registrations in New Zealand are supplemented by large numbers of used-vehicle imports, predominantly from Japan.
In comparison to neighboring Australia, the fleet market in New Zealand is relatively small due to a population of only 4.5 million people.
Regardless of size, New Zealand is a mature fleet market with more than 90% of businesses classified as small and medium enterprises. The average fleet size in New Zealand ranges from 20 to 30 vehicles, with vehicles operated on both the North and South islands. The majority of units are domiciled on the more populous North Island.
The key vocational markets (fit for purpose) in New Zealand are construction (trucks and LCVs), forestry industries, and dairy. Other key fleet buyers in New Zealand are multinationals and the government.
Company ownership is prominent in the traditionally conservative New Zealand market; however, leasing is becoming increasingly popular with businesses with an international ownership model.
Current vehicle depreciation trends in New Zealand see the large car segment continuing to contract.
As with Australia, sales in the SUV segment in New Zealand are strong. There is a buying trend to downsize to smaller displacement engines, going from six- to four-cylinders, and a segment shift to more compact SUVs.
Fleet order-to-delivery times for new-vehicle orders range from one to three months, depending on the model.
P.S. Check out the latest on the 2017 Global Fleet Conference in Miami June 6-8, 2017: www.globalfleetconference.com
More Global Fleet

GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Holman Takes Full Ownership of ARIZA in Mexico
Holman is bringing its Mexican fleet management operation fully under its own brand after more than 30 years as a joint venture. The change gives multinational fleet customers a single Holman operation across the U.S., Canada, and Mexico.
Read More →
5 Tire Maintenance Tips to Help Prevent Work Truck Downtime
Regular tire checks can do more than extend tread life. These five maintenance practices can help work truck fleets catch problems early, reduce costs, and prevent downtime.
Read More →
Proven Ways to Reduce Work Truck Downtime
The age-old problem of downtime will always be a reality, but with new strategies at hand, fleets have more ways to keep trucks on the road longer.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →

