Japan's total fleet market size is about 76.5 million vehicles; 3 million vehicles are leased (3.8 million vehicles, including fleet management transactions), which is 4 percent of the total fleet market. The fleet market and the fleet leasing market have been relatively flat for the last few years.

The size of a typical Japanese fleet averages 200 units; however, there is also a grouping of commercial fleets operating thousands of vehicles.

Fleet lessors serving the Japanese fleet management market include ORIX, GE Capital, and Sumitomo Mitsui Auto Service. Companies in the pharmaceutical industry are the most sophisticated in terms of fleet management experiences.

Increasing safety and sustainability are among the top fleet management trends in Japan. There is also a strong push for vehicle electrification in Japan. The Japanese government has supported the push for sustainability by extending the tax breaks for fuel-efficient vehicles to April 2015.

Delivery fleets represent the largest segment of the commercial fleet market. Japanese cultural norms emphasize the sale of fresh food, which requires a steady replenishment of stores throughout the day by fleets of delivery vehicles operating in major urban areas.

Data Box

● Capital: Tokyo
● Population: 127 million
● GDP: $4.704 trillion
● Total Vehicles (incl. private 
fleet): 90 million