Internet Vehicle Ordering Saves Times & Increases Residuals
Hoffmann-La Roche doesn't miss its paper-bused vehicle ordering system. By ordering via the Internet, it has saved five weeks of administrative time, minimized vehicle ordering errors, and increased residuals by $200- $300.
With its old paper-based ordering system, the fall replacement cycle for the vehicles of Hoffmann-La Roche in Nutley, N.J, typically ran for up to 3 months.
With its new Internet ordering program from Wheels Inc., all replacement orders are being processed within 30 days.
"The savings from this program were tremendous," said Michael Bieger, supervisor of Fleet Services for Hoffmann-La Roche. "I estimate that we saved at least five weeks of administrative time, plus several hundred hours of driver time during this order cycle. We had no errors in t h e vehicle order process, in part because this system eliminates handling of paperwork. Whenever paperwork passes from one person to another, you always have a chance for error. And we increased our vehicle residual value by $200 to $300 per vehicle because we were able to resell them faster."
Hoffmann-La Roche operates a fleet of approximately 2,800 vehicles and replaces one-third of its vehicles each year in two separate ordering cycles, one in the spring and one in the fall. Approximately 450 ears are replaced each cycle. For the fall 1098 replacement cycle, all orders were processed through the Wheels Internet program, which was developed at the request of Hoffmann-La Roche. Each Hoffmann-La Roche driver is assigned a specific password. The password enabled the driver to access the well page and also restricted the driver to the types of vehicle he or she was qualified to order. The Hoffmann-La Roche ordering page works with any of the major Internet browsers. The drivers can access the page from any computer with modem and Internet software.
The driver can order the vehicle using a computer at Hoffmann-La Roche, with a laptop on the road, or from his home. The "order anywhere" feature was one of the requests Hoffmann-La Roche had for the system. The program can be modified to restrict ordering to specific computers at corporate, headquarters or district offices.
Once the driver has entered the webpage, easy-to-follow prompts guide the driver through the entire selection process. The driver chooses the basic vehicle, and then outfits according to the various option packages ordered by the carmaker.
Some of the options are paid for by Hoffmann-La Roche, but others are driver-paid. If the driver is planning to purchase the vehicle for his or her personal use when it comes off lease, the driver often upgrades the vehicle with additional features. The cost for these options is billed directly to the driver.
More Operations

Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
Growing legal exposure can put fleets at risk. Here's one company's approach.
Read More →
Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.
Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
New Trucks, AI & Summer Downtime | AF News Recap
From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.
Read More →

